Sheguang Hu “Silk Road-Nation” S/S 18 Haute Couture Runway Show Successfully Held at Natural History Museum in London

“Sheguang Hu London Fashion Week”
Sheguang Hu “Silk Road-Nation” S/S 18 Haute Couture Runway Show, Holding at the Natural History Museum in London, Bring the National Treasure of China to the World, Presents the New Collection and Attracts Multiple Celebrities

On September 17th, 2017 in London Time, “Silk Road-Nation” Haute Couture Runway Show by Sheguang Hu, is hosted at one of the most renowned Museum, Natural History Museum, London. The show has witnessed the most powerful fashion celebrity and socialite party during London Fashion Week. Celebrity guests who attended the show included Minister Counselor Jin Xu, accountant and Queen’s representative Mei Sim Lai,  Lucy Ash from BBC,  chief executive of the Creative Industries Federation, John Kampfner, professors and directors of fashion and art department of world-famous universities, such as University of London and  Imperial College of Technology and much more Sheguang Hu’s supportive pals.

“This is the best show I have ever seen in British about nation for these many years!” Praised by Minister Counselor Mr. Jin Xu.

Picture of Hu with Mr. Jin Xu and Ms. Mei Sim Lai can be found at:

As usual, Hu lights up the show and wowed audiences again with his ingenuity of the design concept and the dramatic visual impact of the show. The collection of this season is inspired by the Silk Road, which is the ancient network of trade connecting Asia and Europe. As of today, China has opened its gate to the world, and “The Belt and Road” project is now in progress to facilitate the communication of China with the world. Hu is always the pioneer to promote Chinese Culture to the world and lead this trend.

As a Mongolian ancestry Dutch-Chinese designer, Hu uses massive Mongolian elements in his design. The color pallet featured the color of ancient royal, such as gold, black, blue and green. From the material perspective, traditional Mongolian fabric and craft have been applied, such as embroidery and fur. However, as a modern designer who is always supporting nature and fighting for environment protection, Hu uses the manufactory fur instead of geniuses one to show his attitude. Having the same belief and mission as Hu, Ningbo Weiyi Plus Co. provides massive support to this show as well. The company was found to support the environment and provide customers a more economical option to protect our world, which has cooperated with many world’s luxury brands, such as Giorgio Armani, Louis Vuitton, Gucci and more.

With no doubt, Hu successfully distribute his belief and idea to the world through the “Silk Road-Nation”. The success should also thank the organizer, C Cubic Youth Culture Creative Park which provides the platform to facilitate the art and cultural development in China; the hat decoration designer, Xiao Wang; the glass provider, Leifeng Glasses; the accessory designer, Dethick House; the world’s well-known DJ team, Jan Willem van de group; hair and make-up team, Hu Jing Studio and Geert Jan Damhuis who is the hair stylist of Dutch Queen; the skincare supporter, Sheppartone which provides the renovated lip balms; the supportive media, Ifeng Fashion, and the partner consultant company, Studio Bay.

Runway, Backstage and Front row photos can be viewed at:

If interested in the collection, follow Hu on Facebook and Instagram for updates at:

About Sheguang Hu

Active in the fashion industry for more than two decades, Sheguang Hu achieved instant fame with his amazing creative ability and high-yield design work when he was still a 16-year-old international student of Holland Amsterdam Art Institute. His unique style was an obsession of European aristocracy and was favored by the Dutch royal family. As a result, Hu became an imperial dress designer. Over years of painstaking research and creative practice, Hu has designed countless subversive works and has launched the careers of many models.

Hu’s designs have graced many world-class important events, including the Beijing Olympic Games, the Shanghai World Expo, the birthday dinner of the Netherlands queen, the Dutch Red Cross Dinner, and numerous large-scale performances at home and abroad. Hu, a recipient of countless awards, subverts fashion authority and establishes his own voice. His designs can be found in many high-end clothing stores in Europe.

Media Contact
Company Name: Sheguang Hu
Contact Person: Vivian Li
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