‘Communications Champions’ is the answer to workplace disengagement says expert

Workplace disengagement is amplified by poor internal communications and untrained communicators, says Cynthia Kay.
According to Gallup, 70% of American workers are disengaged in their jobs. Communications expert Cynthia Kay points to the vital role that internal communications play in employee engagement. The communicator is often the problem, says Kay.

New York, NY – September 22, 2017 – Gallup’s latest “State of the American Workplace” study indicates that seven in ten American workers are “not engaged” or are “actively disengaged” in their jobs. And further, that they are “emotionally disconnected” from their workplaces, and are “less likely to be productive.” Gallup conducts the national study every five years.

“One of the most common problems I see, is companies that leave important internal communication jobs to individuals who don’t have the necessary expertise in communications,” says Cynthia Kay, president of CK and Co., a media production and communications company.

“Business people who aren’t trained communicators tend to just transmit dry information and facts. Many have skills in a related area such as writing, but aren’t skilled in the many other facets of the job,”

“As a result, employees don’t get the information they need, and often don’t know how their work connects to the organization—which is very important for Millennial generation employees and their level of engagement.”

In the study Gallup defines “engaged” workers as employees “who are involved in, enthusiastic about, and committed to their work and contribute to their organization in a positive manner.”

Gallup suggests that a lack of quality managers is a major contributing factor to rampant worker disengagement, however, Kay says that the quality of internal communications amplifies the level of engagement within an organization. She says that poor communications lead to greater disengagement and that the reverse is also true.

“We train Communications Champions,” says Kay, who works with Fortune 500 clients as well as managers and executives at small and medium size businesses. “This involves training in the development of content as well as how to present that content. That means developing skills around understanding your audience, content that engages and wows, presentation formats for specific audiences and message delivery.”

Universal fear of public speaking is but one of the factors brewing up a perfect storm that’s producing poor internal communications within organizations of all sizes. Gallup estimates the rampant worker disengagement is costing the U.S. economy $450 billion to $550 billion per year, so it’s clearly a major problem.

“Just as you make safety or product quality a priority within an organization, leaders need to make internal communication a priority. Saying that it’s important isn’t enough,” says Kay.

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