The MacBook accessory Apple should have created

PROVO, UTAH – 25 Sep, 2017 – Provo Utah Startup, Fuse Reels LLC, is pleased to launch The Side Winder: A MacBook charger reel designed to wind, protect and store your MacBook charger in under 6 seconds.

The MacBook charger has long been a point of frustration for Apple users. It is bulky, clunky, difficult to store and is damaged extremely easily.

“Our goal with The Side Winder was to solve a very real problem felt in the MacBook community,” said Logan Bailey, Founder of Fuse Reels. “After surveying hundreds of MacBook users on local college campuses and professional workplace settings, we were able to pinpoint the main problems with the MacBook charger, and that’s when we got to work.”

The Side Winder’s patent-pending design eliminates cable fray, so MacBook users will avoid having to purchase an $80 replacement charger when their frayed cables stop working. The reel’s sleek shape allows for users to smoothly wind up cables in under 6 seconds, while also giving them the option to choose the desired length of the cable, whether they be 12 inches or 12 feet from the nearest outlet. Once wound up, The Side Winder effectively organizes the MacBook’s bulky charger, making it a breeze to store the charger in the pocket of any bag or backpack.

The Side Winder’s compact composition and practical functionality makes it ideal for everyday use. From college students to businessmen, from travelers to bloggers – The Side Winder is a perfect product for virtually any MacBook user.

The current Side Winder model going on sale is compatible with all MacBook Pro chargers — including the new USB type C models. For more information about The Side Winder and to pre-order yours now, please visit the Sidewinder’s campaign page on Kickstarter or visit their website It will be on sale for 20 dollars on Kickstarter:

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Media Contact
Company Name: Fuse Reels LLC
Contact Person: Logan Bailey
Phone: 5206092233
Country: United States