Modern Living with kathy ireland® Discusses How Jerome Alexander Cosmetics Are Giving Women Access to Name Brand Quality Makeup at a Fraction of the Cost

Tune in to WE tv as sponsored content on Thursday, November 16, 2017. See market-by-market listings below.

(LOS ANGELES, November 14, 2017) — Modern Living with kathy ireland® announces an exclusive story featuring Jerome Alexander of Jerome Alexander Cosmetics.

Mr. Alexander explains that the most basic purpose of makeup of any kind is to correct an imperfection. Correction is the name of the game. Women use mascara to correct thin eyelashes, lipstick is used to enhance lips, perhaps hiding the fact that the lips are thinning, dull lifeless skin is given color and much more all through cosmetics.

The Magic Minerals line in the collection is adored by women. They find these products, as well as the others in the line, to be even more effective than other more expensive brands. This is especially true when it comes to the corrective coverage experienced in the products by Jerome Alexander Cosmetics.

Jerome Alexander approached the creation of his cosmetic line from a unique perspective, one of a celebrity makeup artist. For over 50 years, he has brought professional beauty products into the homes of women around the globe. His passion for helping women look their best was the impetus behind the creation of his various product lines.

Products can be found on Amazon as well as in the “As Seen on TV” Aisle at over 35,000 major retailers that include stores like CVS, Riteaid and Walgreens.

“Cosmetics don’t have to be expensive to be effective. That’s where our guest Jerome Alexander and his line of cosmetics comes into play. In this exclusive interview, he explains more about his cosmetic line and why he is so passionate about helping women gain access to effective cosmetics without suffering sticker shock,” added JL Haber, Vice President of Programming for Modern Living with kathy ireland®.

For more information, visit and tune in to see the Jerome Alexander Cosmetics feature story on WE tv as sponsored content on Thursday, November 16, 2017 at 7:30am EST.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe.

Modern Living with kathy ireland® airs Thursday mornings throughout North America on WE tv as part of their sponsored content lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored content lineup.


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