Mobile Payments Global Market – Overview
Mobile payment is a new mode of payment where the two parties exchange digital money by use of a mobile phone. Unlike the traditional modes of payment such as cash, cheque and credit cards, the mobile payment offers wide range of benefits to their users including digital exchange of money, accessibility and transparency to the transaction. The market of mobile payment has seen rapid growth in the last five years. Positive impact on the economy and making the financial transaction more transparent, various countries government have already issued the guidelines to the banks and private companies to promote the digital payment.
Apart from the benefits to the consumers, the mobile payment also offers great benefits to the business. Creating a digital payment environment helps the business the create and monitor the trends and inventory for their customers through analytics which can be a great tool for the customer retention and dominating the market. Small business using mobile payment can track the demand for the most sold products and maintain their inventory according to it. Considering the above factors, it is expected that Mobile Payments Market will surpass its forecasted market size in the upcoming years.
Alipay.com (China), Amazon.com, Inc. (U.S.), Apple (U.S.), Starbucks Corporation (U.S.), PayPal holdings, Inc. (U.S.), General Motors Company (U.S.), MasterCard Incorporated (U.S.), Samsung Group (South Korea), Paytm (India), Square, Inc. (U.S.) among others are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the global Mobile Payments market. The mobile payment market consists huge number of global as well as regional players. The market has also attracted huge number of start-ups around the globe in the last few years.
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December, 2017, Apple Inc. announced that Apple customers in the US can use Apple Pay to send and receive money with friends and family quickly, easily and securely. Apple Pay is now the simplest and most convenient way to make person to person payments on iPhone, iPad and Apple Watch. Apple also stated that Apples platform iMessage is already being used by Apple customers to communicate but now they can transfer the money within those conversations.
December, 2017, Mastercard Inc. has recently launched a new service named – Mastercard Assemble – to better serve its customers belonging to the millennial population bracket. Mastercard Assemble is a platform offering total money management via a digital prepaid account, a mobile app and a payment card (virtual or physical). It will provide a bouquet of services such as checking balances, budgeting, setting savings goals and making near-real time payments to almost anyone in the United States with a valid debit card via a P2P service supported by Mastercard Send. To sum up, this digital platform provides one single solution for all the banking needs.
December, 2017, Paytm announced that the company have successfully acquired Nearbuy and Little, which deals with platforms that focus on local restaurants as well as commercial establishments. The acquisition of Nearbuy and Little is expected to gives Paytm access to the large number of merchant partnership and huge potential customer base.
November, 2017, Ant Financial, Alibaba’s financial services arm, has entered into a memorandum of understanding with the National Payment Corporation of Vietnam (NAPAS) that will enable Chinese tourists to use Alipay when travelling across Vietnam. This is expected to boost the number of users of Alipay in next few months. According to Vietnam National Administration of Tourism out of nearly 10 million visitors in the first nine months of December, more than 25% were chines which constitute the largest group of travellers to Vietnam.
Mobile Payments Global Market – Segmentation
Segmentation by Mode of Payment: Mobile wallet/Bank Cards, Mobile Money
Segmentation by Mode of Transaction: Short message service (SMS), Wireless application protocol (WAP), Near field communication (NFC) among others
Segmentation by Application: Retail, Education, Entertainment, Healthcare, Hospitality among others
Segmentation by Region: North America, Europe, Asia-Pacific and Rest of the World
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Mobile Payments Global Market – Regional Analysis
Asia-Pacific region holds immense potential for the mobile payment market and currently dominating the global market. Huge number of mobile users, increasing awareness about mobile banking and growing reach of internet in Asian countries is expected to fuel the market in the region. Also, various approach of government of Asian countries such as India and China towards the promotion of digital economy is also fuelling the demand for mobile payment in the Asia-Pacific region. The region is also becoming popular amongst the companies and start-ups who sees the future opportunities and are investing heavily for the promotion of the mobile payment and solutions. Europe on the other hand holds second largest market share of mobile payment. Presence of global players and developed technological infrastructure in the European countries are some of the major growth factor of mobile banking. Also, high literacy rate and knowledge of digital system amongst the population of European countries is also playing a role in the growing mobile payment market. Whereas, North America mobile payment market is growing with substantial growth rate. Major factors such as presence of global players and rich technology presence in U.S. and Canada is driving the market.
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