In-app Advertising 2017 Global Market Expected to Grow at CAGR 39.97% and Forecast to 2021

“\”In-app Advertising Market\””
The analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.



Global In-app Advertising Market


WiseGuyReports.Com adds” Global In-app Advertising Market 2015-2019 “Research To Its Database.

In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network’s code into the developer’s app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.

The analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

Covered in this report 
This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.


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The report consolidates revenue generated from the following regions: 
• Americas 

The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

The Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key regions 
• Americas 

Key vendors 
• Chartboost 
• Flurry 
• Inmobi 
• Millennial media 
• Mopub

Other prominent vendors 
• Byyd 
• Fiksu 
• Google 
• iAd 
• Kiip 
• Matomy Media 
• Mobile Network 
• MobPartner 
• OfferPal Media 
• PubMatic 
• RevMob 
• Science

Market driver 
• Growing adoption of smartphones and tablets 
• For a full, detailed list, view our report

Market challenge 
• Stiff competition from substitutes 
• For a full, detailed list, view our report

Market trend 
• Growing popularity of mobile app install ads 
• For a full, detailed list, view our report

Key questions answered in this report 
• What will the market size be in 2019 and what will the growth rate be? 
• What are the key market trends? 
• What is driving this market? 
• What are the challenges to market growth? 
• Who are the key vendors in this market space? 
• What are the market opportunities and threats faced by the key vendors? 
• What are the strengths and weaknesses of the key vendors?


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Table of Contents -Major Key Points

PART 01: Executive summary 

PART 02: Scope of the report 
Market overview 
Customer segments 
Base year 
Vendor segmentation 
Top vendor offerings 

PART 03: Market research methodology 
Research methodology 
Economic indicators 

PART 04: Introduction 
Key market highlights

PART 05: Market landscape 
Market overview 
Product life cycle 
Market size and forecast 
Market size and forecast 
Five forces analysis 

PART 06: Geographical segmentation 
Global in-app advertising market by geography 2014 
Global in-app advertising market by geography 2014-2019 
In-app advertising market in Americas 
In-app advertising market in APAC 
In-app advertising market in EMEA 

PART 07: Key leading country 
In-app advertising market in US 

PART 08: Market drivers

PART 09: Impact of drivers 

PART 10: Market challenges 

PART 11: Impact of drivers and challenges 

PART 12: Market trends 

PART 13: Vendor landscape 
Competitive scenario 
Competitive analysis 
Comparison of leading vendors 
Other prominent vendors 

PART 14: Key vendor analysis 
Millennial Media 
PART 15: Appendix 
List of abbreviation 



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