Market Research Future published a Cooked Research report on “Global Beer Market Research Report – Forecast to 2027” – Market Analysis, Scope, Stake, Progress, Trends and Forecast to 2027.
Heineken N.V., SABMiller Plc., Anheuser-Busch InBev, Carlsberg Group, United Breweries Group (UB Group), Diageo Plc., Tsingtao Brewery, Molson Coors Brewing Company, Boston Beer Company, and Beijing Yanjing Brewery are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Market of Beer.
Beer Market – Overview
The Beer Market is growing at the rapid pace; mainly due to its applications in Food & Beverages industry. According to a recent study report published by the Market Research Future, The global market for Beer has witnessed continued demand during the last few years and is projected to gain prominence over the forecast period. The market is forecasted to witness a thriving growth by 2027, surpassing its previous growth records in terms of value and volume with a striking CAGR during the anticipated period (2016-2027).
Globally, the market for beer has been increasing due to urbanization and changing consumption patterns. Many micro- brewers are coming up focusing only on the quality of the beer. Key drivers for the market are increasing westernization, developing socializing trends in youngsters. Hence, beer market is expected reach to a substantial growth at the end of the forecasted period with a significant CAGR during 2016 to 2027.
Imported beers and super premium beers have acquired the continuous surge in its popularity among consumers. With the exceeding sales figures of the global beer market, many brands are now experiencing tremendous success owing to the upsurge in the disposable income and changed lifestyle of consumers. Among the regular consumers there includes the health conscious populace too; whose demand has prompted the market for non-alcoholic beers. Established markets are also witnessing intense shifts in the high-calorie beer market trends and have developed a taste for low-calorie beer further, extenuating the niche segment. Similarly, the rising popularity of craft Beer has paved way for new players in the market.
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Beer is one of the largely preferred brews worldwide. By large, Beer is brewed from Fermentable carbohydrates of several types such as rice, wheat, maize mixed with ingredients like yeast, water, hops and malted barley, etc. which gives it different colour, flavours and taste. Beer is categorized by the ingredients added while brewing, its flavour, production Method (e.g. Draft, ale, lager), colour, and origin. Out of which ale and lager are the two commercially popular types. At one time the words beer and ale were not synonymous. In the days before hops became ubiquitous, beer referred specifically to a fermented cereal beverage brewed with hops, while ale was brewed without hops. Today the most commonly used designations are ale and lager, referring to beverages brewed with differing strains of yeast. But both ale and lager are beer.
Beer Market – Competitive Analysis
Beer Market appears to be highly competitive and fragmented, key players operating in the global beer market compete on the basis of new product launches, flavors, and increased marketing activities. Innovation, mergers & acquisitions, and brand reinforcement remain the key trends for leading players of the market. With the established players adorning the market, it will be challenging for new entrance to make their way through where the companies constantly launch new products to gain market share.
Market is going through several strategic partnerships collaborations. For instance, AB InBev entered into a partnership with Craft Brew Alliance to expand distribution of Kona Brewing beers to Brazil. The number of strategic partnerships between various vendors is expected to increase during the forecast period, thereby improving the sales and distribution network of beers across the globe.
Global Beer Market Players are also trying out the trends of bottling materials, e.g. the Alternatives to glass, such as PET, makers are using durable yet ductile, affordable, and sustainable packaging solutions such as cans. Consumption statistics also disclose a rapid growth in the number of female drinkers.
In January 2017, Heineken announced it was in negotiations to buy the Kirin Company’s 12 breweries in Brazil. The following month, Heineken closed the deal and bought Brasil Kirin for US$700 million.
After previously acquiring 50% of Lagunitas Brewing Company, Heineken announced, in May, 2017, it would be purchasing the remaining 50%—making it the sole owner of Lagunitas.
Beer Market – Segments
The Global Beer Market is segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
- Segmentation By Packaging: Comprises – Can, Bottle, Draft and other
- Segmentation By Production: Comprises – Micro and Macro.
- Segmentation By Source: Comprises – Barley, Wheat, Rice, Corn, Millet, Sorghum, Cassava roots, Agave and others.
- Segmentation By Type: Comprises – Pale ale, Stout, Mild ale, Lambic, Lager, Porters, Marzen, Bock and others
- Segmentation By Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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Beer Market – Regional Analysis
China dominates the market for beer in terms of production with the largest market share followed by U.S. accounting immensely and is expected to grow over its previous growth records by 2027. Asia-Pacific is the growing market for Beer market and is expected to grow at a substantial CAGR during 2016 to 2027.
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