According to the findings of a report added on Radiant Insights, Inc.; the worldwide internet ad spending market is likely to show exponential growth by 2021. Internet or web advertising is a sort of marketing that uses the internet to send promotional messages to users. It comprises email marketing, social media marketing, several types of display advertising like web banner advertising, search engine marketing (SEM), and mobile advertising.
The report “Global Internet Ad Spending Market 2017-2021” is available now at https://www.radiantinsights.com/research/global-internet-ad-spending-market-2017-2021
Factors such as improving economic environment, rapid adoption of ad usage across several industry verticals, and rising online distribution of music and films can drive the global market over the forecast period (2017 to 2021).Growing rate of internet users, high adoption of smartphones and portable devices, and advancements in the internet technology are the major driving factors for the expansion of the market. Rising presence of social media and various e-services such as e-health, e-entertainment, e-commerce, e-government, and e-education are expected to further augment market growth in the near future.
Internet or online advertising is developing as a strong promotional strategy. Rapid shift from print media to internet advertising for delivering message to the right audience and continuous technological advancements may boost the market over the forecast period. Development of online platforms with display ads, high quality videos, rich media, and mobile advertising formats are anticipated to bode well for the market till 2021.Availability of mobile friendly content and modifications in social media is likely to attract more number of users in the forthcoming years. Advancements in big data and analytics for analyzing and tracking advertising activities can also make positive prospects for the market.
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For instance, M Science, a company working with unstructured data in real-time decision, recently introduced an exclusive data product to track the performance of the e-commerce company Alibaba’s advertising revenue. This data can enable nearreal-time view of the highest revenue generation metrics for the company. The former plans to deliver actionable insights on monthly basis.
The global internet ad spending market can be segmented on the basis of industry, type, and device. Based on industry, the market can be segmented into retail, automotive, financial services, electronics, and others. As per type, the market can be segmented into search, banner ads, digital video, and others. On the basis of device, the market can be bifurcated into mobile devices and laptops.
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Geographically, the internet ad spending market can be divided into Americas, Asia Pacific, Europe, the Middle East, and Africa (EMEA). The Americas is one of the largest markets followed by Europe and Asia Pacific. Americas may witness a rapid rise on account of increasing adoption of digital marketing in several sectors such as media and entertainment, manufacturing, retail, and other industry verticals. Asia Pacific is also expected to show rapid growth due to growing smartphone users in the region.
Key players operating in the internet ad spending market include Facebook Inc.; Google Inc.; LinkedIn; and Twitter. With increasing use of social media apps, advertisers are creating targeted and shoppable ads that go live on social media feeds. But, in many cases users may block online or mobile ads as they may be unhelpful, disruptive, or obstructive. The poor quality ads can create bad user experience to user. Thus, many leading companies are taking strict action on the publishers of the ads which are not helpful to the users.
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