In-car Infotainment Market- Overview
Growing advancement in IoT sector is developing its impact on various industries such as manufacturing, chemical, entertainment, IT, and automotive among others. In automotive sectors, to avoid tiredness and boredom during travel time as well as rising concern about safety & security, the demand to connect the in-vehicle intelligent system to real internet with high speed is increasing.
The growing technological advancement in automotive sector and with growing IOT market, the demand for connectivity in vehicles especially in cars and trucks is rising rapidly. Presence of connectivity in cars through digital technology would optimize the vehicle’s internal functionalities and increase the comfort level of passengers in the vehicle. It also provides automakers benefit to connect all objects including smartphones, tracking devices, traffic light and other motor vehicles. Thus, major market players such as Volkswagen, Daimler and others are creating high level of innovation in infotainment system in vehicles.
The major growth driver of In-car Infotainment Market includes proliferation of embedded in-vehicle connectivity, growing smartphone usage, and increasing technological advancement in automotive. However, high price of equipment, complex features and requirement of sophisticated maintenance are some of the major factor hindering the growth of In-car Infotainment Market
Volkswagen Group (Germany), Ford Motor (U.S.), General Motors Company (U.S.), Harman International Industries (U.S.), Denso Corporation (Japan), Fujitsu Ten Limited (Japan), Visteon Corporation (U.S.), Panasonic Corporation (Japan), BMW (Germany), Delphi Automotive (UK) among others are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global In-car Infotainment Market.
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January 2018 – Panasonic announced to integrate Google Assistant and Amazon Alexa into next generation automotive infotainment systems to control vehicle functions through voice assistant.
January 2018 – Waze, a leading navigation software provider, announced about integration of in-car mapping application into its navigation platform for iOS users and ford vehicles.
January 2018 – Cinemo, a leading automotive solution & service provider, partnership with Elektrobit, a leading provider of embedded and connected technology solution. The partnership has done to develop augmented in-vehicle infotainment solution for automotive industry.
In-car Infotainment Global Market- Competitive Analysis
In-car Infotainment market appears to be competitive in the coming years owning to the presence of numerous large players active in regional market. Volkswagen Group, Ford Motor, General Motors Company, Harman International Industries, and Denso Corporation, are some of the companies leading the In-car Infotainment market globally. The key strategies traced from the analysis of recent developments of the key players include Product Launch, Agreement & Partnership, Acquisition and expansion. Strategic partnerships between Key players support the growth and expansion plans of the key players during the forecast period. On the product and sales side, companies are investing in innovation/R&D, brand building, and fostering strong relationships with customers to support their competitive position.
In-car Infotainment Global Market- Segmentation
Segmentation by Component: Infotainment unit, control panel, head-up display and telematics control unit.
Segmentation by Vehicle Type: Passenger car, LCV and HCV.
Segmentation by Type: Embedded, Tethered, and integrated.
Segmentation by Services: Entertainment, navigation, vehicle diagnostics and others
Segmentation by Regions: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World.
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In-car Infotainment Global Market- Regional Analysis
The Global In-car Infotainment market is estimated to grow at a promising rate in upcoming years. Europe followed by North America is expected to drive the market growth of in-car infotainment in 2016. Whereas, Asia-Pacific is estimated to be the fastest growing region during forecast period 2016-2022. The developing countries from Asia-Pacific are expected to show a highest vehicle demand. These developing countries will be focused on cost-effective and fuel efficient passenger cars; whereas, the demand in the developed ones is estimated to show a steady growth rate which would be more focused on luxury vehicles equipped with advanced technologies and safety features.
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