Digital Marketing Software Market | Global Industry is expected to grow up to USD 85 Billion by Forecast to 2023

“Digital Marketing Software Market”
Digital Marketing Software market research report: information by component (software, services), by deployment (on-premise, cloud)

Market Highlights:

Digital marketing is a general term for any effort by a company to connect with customers through electronic technology, including email, geolocation & mobile marketing, social media, online customer communities, webinars and other video-based content. Now a days customer preferences predominate in the interaction between consumers and companies, digital marketing has become a more complex, multidisciplinary and multi-departmental effort.

Digital marketing now encompasses both push and pull techniques. With outbound marketing tactics, for instance, the companies may place ads, cold-call, e-mail or otherwise reach out to potential customers. Companies have also begun to use advertorials to distribute their message, where advertising is directly embedded in editorial content.

 The key factors that drive the market for Digital Marketing Software Market are, increase in digital marketing budget and boom in social media and advertising. Moreover the cloud solutions also play a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility.

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Major Key Players:

  • Adobe Systems Incorporated (U.S.)
  • Oracle Corporation (U.S.)
  • SAP SE (Germany)
  •, Inc. (US)
  • IBM Corporation (U.S.)
  • Marketo, Inc. (U.S.)
  • Microsoft Corporation (U.S.)
  • Hubspot Inc. (U.S.)
  • SAS Institute Inc. (U.S.)
  • Act-On Software (U.S.)
  • SimplyCast (Canada)
  • Amazon Web Services (U.S.)
  • Fujitsu Ltd. (Japan)


The market for global Digital Marketing Software Market is segmented on the basis of component, deployment, organization size, verticals and region. The segment components is further classified into software and services. The software covers wide area such as CRM software, email marketing software, video advertising, campaign management, social media advertising and others. The services can be further classified into managed and professional services. On basis of deployment, the segment is further classified into on-premise and cloud.

The segment organization size is classified into SME and large enterprises. Digital marketing software cater a wide area of verticals like BFSI, retail, healthcare, manufacturing, telecom and IT, media and entertainment and others.

Regional Analysis:

The competitive landscape of global digital marketing software market is formed by major players of the market and some of the new entrants. The digital marketing software has driven many areas like retail, healthcare, BFSI, manufacturing, telecom and IT and others. North America is the leader in the global digital software market due to high budget availability. The growth has further been stirred by the media and entertainment industry as increase in the demand for mobile, and social channels accelerates the web traffic and ensure good return on advertising investment delivery across paid search and display channels.

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. According to Google, 91% smartphone users say they turn to their phones for ideas in the middle of a task and 82% of them consult their phones before buying anything in a store. Finally, the overall number of mobile phone users is expected to grow to 4.77 billion in 2017 and 4.93 billion in 2018. The incorporation of application development in marketing strategies has been named by many experts as one of the single most important step that can be taken in modern marketing campaigns. That is because it works on multiple levels: digital marketers have the initial access to customers, the simplification of the buying process, the sharing of special promotions and coupons and even a resource for mining customer data. It is the perfect way to fuel business growth with a one-time primary cost investment.

In November, 2017, IBM Corporation announced its intention to acquire Vivant Digital business (Vivant), a boutique digital and innovation agency based here. This acquisition extends the strategy and design expertise of IBM iX, one of the world’s largest digital agencies and global business design partners, with Vivant talent and expertise to accelerate clients’ digital transformations.

In Asia Pacific global digital marketing software is expected to grow at rapid rate. Emerging social media platform, increasing internet subscribers and growing adoption of the mobile device are the factor responsible for the growth of the digital marketing software market in China and India.

Regional Analysis:

North America is a leader in the global digital software market. Increasing media & entertainment industry creates pressure among film marketers to choose better medium to market their films which drives the demand for digital marketing software in the region.

Increasing support from government to digitalization is driving Asia Pacific to grow at rapid rate. Need of big data analytics in digital marketing and increasing the budget for digital marketing by many companies worldwide is expected to create opportunities for market growth in the European region.

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Intended Audience:

  • Digital marketing software providers
  • Cloud platform providers
  • Consulting companies
  • Technology providers

Table of Contents

1          Executive Summary

2          Scope of the Report

2.1       Market Definition

2.2       Scope of the Study

2.2.1    Research Objectives

2.2.2    Assumptions & Limitations

2.3       Markets Structure


List of Tables

Table 1world Population by Major Regions (2017 To 2030) 

Table 2 Global Vr Software Market: By Region, 2017-2023 

Table 3 North America Vr Software Market: By Country, 2017-2023 


List of Figures

Figure 1 Global Vr Software Market Segmentation

Figure 2 Forecast Methodology

Figure 3 Five Forces Analysis of Global Vr Software Market


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