Global Mobile Marketing Market Overview:
Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options. In today’s scenario large fraction of population access internet through mobile rather than laptop or desktop. Mobile’s portability feature enables user to get in touch with world through internet from anywhere and anytime. Increasing number of internet and mobile user drags a revolutionary trend in marketing sector called Mobile marketing.
The key trends in Mobile Marketing Market include location based marketing, invention of latest technology that are convenient for users, emergence of innovation ideas that are going to benefit users, proficient use of smartphone to generate money, mobile as a device helps in bridging the gap with real world, consumers are increasing by using multiple channels and devices and security and privacy policies. Location based marketing is used to bridge the gap between online and physical customer acquaintance and benefit by promoting ample of purchase. Enterprises which are adopting location based marketing strategies should take care about security concerns of consumers through strong security measures and safeguard techniques.
Mobile technology gives consumers the opportunity to shop and compare while they walk down the store lane. Businesses that have active mobile marketing campaigns can take advantage of this by search engine optimization. By using SEO, it can navigate users to the website by creating an opportunity to compare the products from store to that of online. Moreover, search engines are altering their algorithms to give higher preference to mobile-friendly sites. This creates the need for businesses to improve their web presence and tie new forms of automated marketing into their operations.
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Major Key Players:
Argus Cyber Security (Israel), Harman International Industries, Inc. (U.S.), Karamba Security (Israel), Intel Corporation (U.S.), Cisco Systems Inc. (U.S.), NNG Software Developing And Commercial Llc. (Hungary), Intel Corporation (U.S.), NXP Semiconductors N.V. (Netherlands), Escrypt Embedded Systems (Germany), Secunet AG (Germany) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Mobile Marketing Market.
January, 2018 – Creative technology firm Clinch has announced the launch of a video personalisation engine built specifically to create dynamic personalised video ads for Facebook and Instagram. Clinch for Facebook enables marketers to personalised videos on Facebook using a combination of Facebook’s data, third-party data and their own first-party data, ensuring the right message gets to the right audience. Videos can be customised to highlight different messages, graphics or calls to action, and even drive consumers to the closest relevant location to them.
January, 2018 – TV streaming player company Roku has introduced an advertising measurement suite enabling marketers to measure campaign reach and effectiveness across linear and OTT. The measurement suite, named ‘Ad Insights’, uses Roku’s first party data – along with linear and streaming viewership habits of active accounts – to offer insights into reach, effectiveness, and demographics.
Global Mobile Marketing Market Competitive Analysis:
The Market of Mobile Marketing appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio.
Major players are investing on internal R&D and, most of all, in acquiring other firms. Prominent vendors of mobile marketing targeting to invest more in technology and research and development activities to innovate their already existing products. The rising government funding is also expected to motivate key companies to invent new marketing strategies that match the changing trends and needs across the globe.
Global Mobile Marketing Market Segmentation:
The Global Mobile Marketing Market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by user type: Comprises SME and large enterprises
Segmentation by solution: Comprises mobile web, SMS, mobile emails, location based marketing, push notification, MMS, among others.
Segmentation by vertical: Comprises retail, BFSI, media and entertainment, healthcare, IT and telecom among others.
Segmentation by region: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World.
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Global Mobile Marketing Market Regional Analysis:
The regional analysis of mobile marketing market is being studied for region such as Asia pacific, North America, Europe and Rest of the World. Asia-Pacific region is expected to be largest revenue generator in mobile marketing market. The number of mobile subscribers in Asia Pacific is much more than North America and Europe with majority of growth coming from India and China, which makes Asia Pacific one of the most potential markets for mobile marketing.
North America region is one of the prominent player in mobile marketing market owing to huge investment in mobile advertising. The market growth in North America region is mainly due to contribution by develop countries in building network connectivity, growing number of mobile users, increasing usage of 3G and 4G network and increasing mobile marketing popularity among enterprises.
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