According to a report available on Radiant Insights, Inc.; the toilet care products market is projected to exhibit significant growth over the forecast period (2018 to 2023). Wide usage for cleaning of the toilets at homes and in commercial properties is the primary market driver. Factors such as growing elderly population and patient pool and rising awareness about health and hygiene in developing countries are anticipated to further propel the market. High awareness regarding assistive devices can propel the market in forthcoming years.
Toilet care products are extensively used to maintain hygiene and cleanliness standards around the world. These products make toiletgerm-free bygetting rid of Staphylococcus E.Coli, Paratuberculosis, Salmonella, and other such viruses and bacteria. These germs can lead to numerous potentially harmful diseases. Rising awareness among consumers regarding these germs is one of the major market drivers.
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In addition, increasing government expenditure on advertisement and promotion of cleaning products particularly in rural areas can also increase the sale of these products. In addition, increasing number of elderly population has impelled the demand for commodes, stools, shower chairs, toilet seat raisers, and such other products. This factor is also expected to boost the market for toilet cleaner products over the forecast period.
However, high usage of traditional products such as acids and phenyls in developing countries may hinder the market growth. Nevertheless, research and development (R&D) and product innovation are projected to create business opportunities for the market over the forecast period.
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The worldwide toilet care products market can be segmented on the basis of product, application, and region. Based on product, the market can be segmented into toilet cleaning system, toilet liquid, toilet care powders, and others. As per application, the market can be classified into household and commercial. Geographically, the market can be divided into North America, China and Rest of the World (ROW).
North America has been dominating the market in terms of overall share due to availability of quality and reliable cleaning products at affordable prices. In addition, rise in disabled population and high incidences of lifestyle diseases owing to rise in aging population is expected to boost demand for advanced products. Upward trend of smart toilets in the region can create positive impact on the overall expansion in near future. Product innovations such as ease of use and multi fragrance products may further propel the regional demand over the forecast period.
China is expected to showcase high growth during the forecast period with rapid urbanization and infrastructure development that led to growth in number of residential and commercial buildings. Rising awareness, disposable income, and improving lifestyle are also driving demand for advanced toilet cleaning products in the region.
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Key players operating in the toilet care products market include Reckitt Benckiser Group plc; Procter & Gamble, SC Johnson & Son Inc; Unilever; and Ecover. Innovation in terms of product development is one of the chief business strategies adopted by major companies.
For instance, Kohler Co. developed their Continuous Clean technology in January 2018.This factory-installed system is fitted in toilet tanks that distribute a constant dosage of cleaner during and in between each flush. The system is compatible with almost all toilet bowl tablet cleaners. Users can adjust the supply of cleaning solution with different custom settings. The system mixes fresh water from inward water supply with the cleaning agent to provide a constant supply of the cleaning solution into each flush through the rim jet.
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