Latest Industry Updates:
May 2017 Savse, one of the UK’s fastest growing smoothie brand, has launched Europe’s first ever cold-pressed baby food. My First Savse will offer parents a deliciously healthy, 100% organic and completely natural baby food that is as good as homemade.
Sep 2017 Danone Manifesto Ventures has invested in frozen organic baby food start-up, Yooji, and, it has become a shareholder of Yooji, the French start-up aiming to revolutionize baby food by providing frozen portion-sized organic products.
May 2012 Taiyo GmbH has launched a new, highly bioavailable iron fortification ingredient at Vita foods 2012. Sun Active Fe-P80L is an EFSA-approved ingredient, specially developed for use in baby foods.
Baby food is also one of the attractive applications of the fortified food. Fortified Baby food is gaining traction over the years owing to the growing incidence of diseases, increasing consumer awareness along with significant rise in awareness of nutritious baby food and health benefits associated with it among the parents. The demand of the fortified baby food is also increasing due to the changing lifestyle coupled with the growing consumer awareness and rising health and wellness concern. Fortified food offers extra micronutrients which includes essential trace elements and different vitamins. Fortified food is completely a commercial choice to add extra nutrients in the food and fortified baby food offers diverse range of choice to parents who are concerned about their kid’s health.
Fortified baby food is also getting momentum due to the strong initiative of the World Health Organization (WHO) and Food & Agriculture Organization (FAO) for minimizing the chances of malnutrition. Infant and toddlers need satisfactory amount of nutrition in their daily diet. So, there is an increasing demand of packaged baby food with proper nutritious value. For that, fortified baby food is turning into a best choice. The global fortified baby food is anticipated to be driven by the increasing health conscious people in developed economies. Also, the enhancement of livelihood among the consumers in developing economies is also significant factor for the growth of fortified baby food over the forecast period. Mother’s milk is the best source of nutrition for infants especially under the age of 6 months. But increasing women population has demanded the ready to eat food products due to the time constraints for breast feeding and homemade food products for infants.
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Key players in the global fortified baby food market are emphasizing to enhance their investment in product development in order to extend the product line. Also, the companies are also inclined to increase their footprint across the world by acquiring local and regional players. Apart from that, the companies are introducing their products in the developing economies in order to penetrate in the untapped market.
The key players profiled in fortified baby foods market report are Danone SA (France), Nestle SA (Switzerland), Hero Group (Switzerland), Abbott Laboratories (U.S.), Kraft Heinz Foods Company (U.S.), The Hein-Celestial Group (U.S.), and Bellamy’s Organic (Australia) among many others.
The global fortified baby food market has been divided into nutrient, type, distribution channel, and region.
On the Basis of Nutrient: Minerals, and Vitamins
Minerals segment is further sub segmented into zinc, folic acid, copper, iron, DHA, and Others.
Vitamin segment is further sub segmented into Vitamin A, Vitamin C, Vitamin D and Others.
On the Basis of Type: Ready-to-feed Products, Milk Formula, Dried Baby Products, and Others
On the Basis of Distribution Channel: Supermarkets & Hypermarkets, Specialty Retailers, Convenience Stores, and Others
On the Basis of Region: North America, Europe, Asia Pacific, and ROW
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The global fortified baby food market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these, Asia Pacific region is expected to retain its dominance throughout the forecast period. This is attributed by the increasing per capita disposable income coupled with the high birth rate in developing economies like India, China, and Indonesia. Especially China and India offer a lucrative opportunity in the Asia Pacific region for the fortified baby food manufacturers. Europe is also projected to witness a steady growth during the reviewed period. However, North America is estimated to be slothful owing to the low birth rate in U.S. Latin American region is projected to show a high potential in the fortified baby food market due to the rising disposable income of some of the countries.
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