Social media analytics is a process of gathering data from social media websites and analyzing that data to make business decisions. It uses social media analytics tools to extract valuable hidden insights about the market. It is also referred to as social media listening or social media monitoring. Social media analytics is a six step process which comprises of identification, extraction, cleaning, analyzing, visualization and interpretation.
Major factors driving the growth of social media analytics market is the increasing number of social media users and great focus on market intelligence and increase in spending on analytics.
The social media analytics market has been segmented on the basis of type, deployment, organization size, application and vertical. The application segment is further bifurcated into customer segmentation & targeting, multichannel campaign management, competitor bench marking, customer behavioral analysis, marketing measurement and others. Out of these, the marketing measurement segment is expected to grow at the highest CAGR during the forecast period. This is owing to the increasing number of users on social media platform.
Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/3259
SAS Institute (U.S.),
IBM Corporation (U.S.),
Oracle Corporation (U.S.),
Adobe Systems (U.S.),
SAP SE (Germany),
HootSuite Media (U.S),
Tableau Software (U.S),
NetBase Solutions (U.S),
The global social media analytics market is expected to grow at approx. USD 7 Billion by 2023, at 28% of CAGR between 2017 and 2023.
The regional analysis of social media analytics market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. The major growth in social media analytics market in North America attributes to the technical advancements and increasing use of mobiles and tablets in that region.
Get a Complete Report @ https://www.marketresearchfuture.com/reports/social-media-analytics-market-3259
Social media analytics market can be segmented on the basis of following:
- ServicesSupport & Maintenance
- Consulting Services
- Training & Education
- By Organization SizeLarge Enterprises
- Small & Medium Enterprises
- Customer Segmentation & Targeting
- Multichannel Campaign Management
- Competitor Bench Marking
- Customer Behavioral Analysis
- Marketing Measurement
- Media & Entertainment
- IT & Telecommunication
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
Market Research Future
+1 646 845 9312
Company Name: Market Research Future
Contact Person: Akash Anand
Phone: +1 646 845 9312
Address:Market Research Future Office No. 528, Amanora Chambers Magarpatta Road, Hadapsar, Pune –