Beijing Tourism Development Committee invites travelers to explore self-driving tour around Beijing suburbs to bolster winter tourism

Recently, Beijing Tourism Development Committee (“BTD Committee” below), Ctrip group, Tencent Automotive Regional Operation Center and FAW Mazda officially launched Beijing Ice and Snow Cultural Tourism Festival with Self-Driving Tour of Beijing Suburbs.

Opening ceremony of “Beijing Ice and Snow Cultural Tourism Festival with Self-Driving Tour of Beijing Suburbs”

At 9 a.m. on the day of commencement, 10 groups of travelers gathered in the Beijing National Stadium – also known as the Bird’s Nest – for the event’s opening ceremony that officially marks the start of a three-day self-driving experience. The main venue of 2008 Olympic Games was chosen for the opening ceremony to proclaim the Olympic spirit and welcome 2022 Winter Olympic Games. The 10 groups of invited travelers will experience 10 major themes of self-driving tourism in the Beijing suburbs: ice and snow family tours, ice and snow red tours, winter food and shopping tours, Huairou district ice and snow tours, Miyun district ice and snow tours, Yanqing district ice and snow tours as well as Ice and snow Olympic Winter Games tours. The tour routes cover the north and south of Beijing, offering red tourism experiences as well as family-friendly programs, gourmet choices, ice lantern shows, winter healthcare and other themes. With a wide variety of distinct themes, the festival helps tourists unlock new ways of traveling in Beijing during winter.

Yanqing district ice and snow self-driving tour – the traveler is experiencing the fun of skiing

Throughout the activities, the travelers shared their experiences and insights through WeChat, Weibo and live broadcasting. It attracted wide popularity and became a topic of heated discussion on the internet. On the first day of the activity, the topic “Self-Driving Tour of Beijing Suburbs in Winter” placed in the TOP15 tourism ranking on Weibo. More than 6 million people read the topic before publication. The live broadcast received more than 20 million views. At the end of the tour, the travelers will share their experiences and provide new ways to discover Beijing for residents and tourists.

Self-Driving Tour of Beijing Suburbs event is one of many activities of Beijing Ice and Snow Culture Tourism Festival. The festival explores in depth the rich tourism resources Beijing offers during winter, organizes various themed activities, and is dedicated to providing a profound winter ice and snow tourism experience for Beijing residents and tourists.

This event was supported by Ctrip group, the Tencent Automotive Operations Center and FAW Mazda. Ctrip group used their big data, diverse products, and great platform advantages, as well as accurate marketing services to foster winter tourism promotion projects for the BTD Committee to help develop Beijing’s winter tourism sector. The Tencent Automotive Operations Center and FAW Mazda have utilized their rich auto industry resources to continuously recommend the latest Beijing winter self-driving routes for drivers. The BTD Committee and the three parties actively carry out in-depth cooperation to jointly promote the development of Beijing winter tourism.

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