The rising internet penetration has changed the face of digital media. The growth in internet base is exponential even in developing countries like India and China. Smartphone ownership and internet usage continue to climb in the emerging economies. These are the major factors responsible for fuelling the growth of online education market. Also, with the growth of social networking and growing number of users on social media, online education is sure to grow at fast pace. Technological advancements is one major factors responsible for boosting the growth of the market.
The major growth driver of Online Education Market includes cost of education, increasing government initiatives to improvise education system, developing smartphone & internet services globally. However, abundance of free content and lack of awareness are some of the major factors hindering the growth of online education Market.
Major Key Players:
Adobe Systems (U.S.), McGraw-Hill Education (U.S.), K12 Inc. (U.S), Pearson PLC (U.K.), Mashable, Inc. (U.S), Udacity, Inc. (U.S), Blackboard Inc. (U.S.), Lynda.Com (U.S.), Aptara Inc. (U.S.), DoceboLMS (Italy), Edmodo (U.S.), Classteacher Learning System (India), PowerSchool Group LLC (U.S.) and Tata Interactive Systems (India) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global online education market.
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February 2018 – Orange and Openclassrooms partnership to introduce digital training in Africa. Under this partnership, students can access the online courses through their smartphones. Also, both the companies would establish few digital training centers with the help of local partners which is expected to support the adoption of e-learning in the country.
June 2017 – Pearson introduced new version of learning management system integrated with free education tool named “Google classroom”. The new platform is expected to provide standard-aligned content, flexible class management tools and embedded assessment features to the end -users.
Online Education Global Market Competitive Analysis:
The market position analysis is derived by considering various factors such as financial position, segmental R&D investment, brand value, online education product portfolio, strategy analysis, and key innovations in online education market. The major players holding prominent position in the online education Market are Pearson Plc., Adobe systems, Lynda.com, McGraw Hill Education, Blackboard Inc. and others. The key strategies traced from the analysis of recent developments of the key players include Product Launch, Agreement & Partnership, Acquisition and expansion. Strategic partnerships between Key players support the growth and expansion plans of the key players during the forecast period. On the product and sales side, companies are investing in innovation/R&D, brand building, and fostering strong relationships with customers to support their competitive position.
The online education Market can be classified into 4 key segments as follows:
Segmentation by Component: Hardware (laptop, mobile, PC and others) and Software (Worldclass, Courseplay, YuJa and others).
Segmentation by Product: Content (technical, management, commerce, arts and others), and Services (test preparation, online certification, casual learning and others).
Segmentation by Learning Type: Synchronous and Asynchronous.
Segmentation by End-Users: K-12, higher education, industry & professionals.
Segmentation by Regions: Comprises Geographical regions – North America, Europe, Asia Pacific and Rest of the World.
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Global Online Education market, by region is led by North America in 2016. The technological advancements, and growing education industry is expected to drive the market in North America in the coming years. Asia-Pacific among all region has occupied second position in the market and is also considered to be the fastest growing region owing to driving factors such as increasing adoption of digital technologies which thereby is expected to fuel the market growth in the region. However, Rest of the World is expected to grow with steady growth rate during forecast period 2017-2023.
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