Los Angeles, CA – April 19, 2018 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with the team from Aimia discussing the challenges facing B2C marketers today. Today’s consumers expect a great deal from brands. The interview explores how brands can adapt their marketing efforts to meet the needs of this new consumer.
“Customers have great expectations of brands today” says Shannon Curry, Customer Success Director. “As a millennial, when I engage with a brand and share my preferences, purchase data and other information, I expect the brand to respond with content and offers that make sense to me.”
Erin Raese, Senior Vice President of Insights and Loyalty Solutions says, “Today’s brands are collecting a great deal of data, yet are challenged to deliver truly individualized experiences to their customers.”
Aimia provides brands with the customer insights they need to make smarter business decisions and build relevant rewarding and long-term one-to-one relationships evolving the value exchange. They evaluate all aspects of the consumer journey, helping companies make strategically informed decisions for predictable customer growth.
“Data drives today’s marketplace,” says J.L. Haber, Vice President of Programming for Worldwide Business. “Building strong relationships through data gathered helps drive better customer experiences through engagement and loyalty. Aimia is definitely headed in the right direction.”
For more information about Aimia, visit aimia.com and tune in to Fox Business Network as sponsored content on Sunday, April 22, 2018 at 5:00pm EST and Bloomberg International at 7:00am GMT, 10:00am D.F. and 2:30pm HKT.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by business mogul and one of the world’s greatest corporate leaders, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media.
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