SugarCRM makes WITRON more efficient

WITRON Logistik + Informatik GmbH rolls out Sugar for Sales and Marketing on a national and international level with Fellow Consulting AG as implementation partner.

Munich, May 2018 — WITRON Logistik + Informatik GmbH, based in Parkstein in Germany develops highly innovative order picking systems. With about 2.820 employees, WITRON services customers of various industries in planning and implementing fully automated logistics systems from a single source.

Founded in 1971, WITRON has a focus on sustainable customer and employee relationships and is a leading innovator in the industry. To foster further growth and improve transparency in the sales area, WITRON chose Sugar as a comprehensive and cost effective CRM solution. As trusted partner, Fellow Consulting AG is supporting with consulting, implementation, rollout and maintenance services.

When planning and implementing highly dynamic and complex logistics systems, a sales cycle can take several months or even years and involve various internal and external parties. Using Sugar, WITRON can always track opportunities, their current status, potential and next steps. These findings flow into the established reporting structure. This resulted in a massive increase in transparency and efficiency of sales processes during the last months across all countries. Furthermore, Sugar supports the planning and hosting of events like the annual “Logistics-Days” with delegate management, which significantly reduced the overall workload. Recording the outcome of trade fairs is made easy with the Sugar Lead Management as it provides transparency and trackability. Sugar is also used for sending out newsletters to customers and partners. Thus all relevant information about a contact or company is kept in one place, is easily accessible and up-to-date.

The main reason for choosing Sugar was the fast implementation approach and easy customisation. Fellow Consulting has proved to be a flexible and highly experienced partner who provides consultancy and extensive expertise about best practices in the logistics industry and the technology used.

„We are very pleased about Sugar as a CRM solution. With customer retention at around 80% it’s very important to foster relationships as well as open up new markets. Sugar assists our sales team perfectly on a daily basis.“ says Wolfgang Edl, Business Development Manager at WITRON.

“We are very happy to see the positive results and experiences with Sugar.”, says  Thomas Dillinger, Partner at Fellow Consulting AG. “We focus primarily on the specific needs of each customer by optimising the CRM usage thanks to our extensive experience of successful CRM implementations. By concentrating on the critical success factors, we help our customers achieve their goals in a pragmatic way and strive to establish long-term partnerships with our clients”.

Additional information about solutions of Fellow Consulting can be found at:

WITRON Logistik + Informatik GmbH, founded in 1971 (headquartered in Parkstein, Bavaria, Germany), designs and realizes customized logistics and material flow systems that generate sustainable competitive advantages for their clients. WITRON has all the decisive key elements of a successful project under one roof: logistics design, information and control technology, mechanics design and production, as well as functional responsibility as general contractor for logistics. The WITRON Corporate Group has some 2,800 employees worldwide. WITRON’s annual revenue in 20156 amounted to 485 million Euros (656 million USD). Other WITRON branches are located in Rimpar (Germany), Arlington Heights, Illinois (USA), Toronto (Canada), Venray (The Netherlands), Stoke-on-Trent (UK), Madrid (Spain), Strasbourg (France), and Singapore.

About SugarCRM
SugarCRM enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable customer relationship management (CRM) solution on the market. Unlike traditional CRM solutions that focus primarily on management and reporting, Sugar empowers the individual, coordinating the actions of customer-facing employees and equipping them with the right information at the right time to transform the customer experience. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. In Europe Sugar’s headquarters are located in Munich. More than 2 million individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

About Fellow Consulting AG
Fellow Consulting AG is headquartered in Poing near Munich and operates worldwide as solutions provider for CRM consulting and implementation services. With one of the most experienced teams of CRM consultants in Germany and Europe, Fellow Consulting supports numerous customers from various industries and sizes, from concept to implementation of their CRM projects.

Besides cutting-edge products like the CRM apps „CRM Couch“, „CRM4Mobile“, the CRM Offline Client „CRMGadget2Go“ or various synchronization tools for Outlook, Lotus Notes or Gmail, Fellow Consulting creates mobile business apps for nearly every purpose.

Media Contact
Company Name: Fellow Consulting AG
Contact Person: Thomas Dillinger, Partner
Email: Send Email
Phone: +49 (0) 8121 79222 23
Address:Anzinger Stra├če 21 85586 Poing
Country: Germany