Anyone looking for a reliable and robust ecommerce platform is bound to come across Magento and WooCommerce. Both of these are hugely popular and power a significant portion of all ecommerce sites in the world.
The article discusses the differences and similarities between these open-source platforms. Even though these platforms can be downloaded for free, their target audiences are quite different.
WooCommerce is a WordPress plugin that was initially developed to give the blogging platform ecommerce capabilities. So WooCommerce isn’t technically an ecommerce platform.
Magento started out as a platform that enabled developers to build full-fledged ecommerce websites. It was built for ecommerce purposes, so its code has been optimized for its processes. It is a highly complex product that can be customized extensively but with the help of an expert.
Being a WordPress plugin, WooCommerce can be used by most people familiar with the WordPress platform. It can be deployed on any WordPress site within a short period of time thanks to the highly intuitive installation wizard.
The WooCommerce interface doesn’t have any fancy design elements but what it lacks in design it makes up for in ease of use and functionality. Adding products for instance, is highly reminiscent to how a blog is added to any WordPress website. This familiarity contributes significantly to the platform’s user-friendliness.
Compared to WooCommerce, Magento is several degrees higher in technical complexity. It requires the user to fine tune each aspect of the platform in order to deliver optimal results. This is what makes it so hard for novices, but also a great choice for business who want complete control over features and functionality.
Although these are free platforms, they do have running costs. Users will have to arrange the domain name and web hosting which are available at very reasonable rates these days. In order to get the right look for an ecommerce store, these platforms have to be paired with an attractive template. There are thousands of template designs available but again, they’re not free and add to the cost of the business.
Users looking for further feature customizations can either hire developers or integrate third-party plugins. There are some free plugins available for these platforms but they won’t cater to every requirement.
ERP integration is possible with both platforms, but Magento has a slight edge in this area. Because of its nature as a purpose-built ecommerce platform, many large organizations choose Magento if they want to implement ERP solutions within their ecommerce business.
WooCommerce can also be linked to ERPs through the WooCommerce API but because of WordPress’s penchant for attracting hackers, many organizations steer away from this option.
Choosing between WooCommerce and Magento comes down to business requirements. For smaller businesses with tight budgets and limited expertise, WooCommerce is a better option as it’s easy to use and relatively cheap to develop.
Larger organizations with advanced ecommerce operations will benefit from Magento’s customizability and robust framework, even if it means they have to pay significantly more for development work.
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