Logic Inbound Evaluates Wix and WordPress

Getting websites made from scratch can be a long and costly endeavor. Perhaps this is the reason why website builders such as Wix and WordPress have such enormous popularity. Choosing a website builder that suits your short-term and long-term goals is a crucial decision, and the differences between Wix and WordPress make that choice even harder.

Wix is one of the most popular website builders available, and for good reason. Anyone can just go to the Wix homepage, sign up for free and have a website up and running in a matter of hours. The free website’s intrusive advertising can be removed by purchasing the service’s premium subscription plans, which aren’t really that expensive.

WordPress is in a league of its own when it comes to popularity. It powers almost 20 million websites across the globe, which is almost 6% of all sites that exist today. What’s more, as a site builder, it is completely different to Wix.

Wix and WordPress are a popular choice for users who want to build a website on their own. The fact that you can use both these platforms for free contributes heavily to their popularity. Logic Inbound discuss in their article the reasons why these platforms excel and the kind of users they’re aimed at.

Wix has been around for quite a while now, and the service’s offering of a free website for anyone is indeed part of its popularity and success. But over the past few years it has gotten really seriously about its business, offering templates with top-notch professional design and a website editing tool that allows users to customize every aspect of their Wix website.

But while Wix is a site builder, WordPress is a complete content management system (CMS). It started out as a service that allowed users to easily create and publish blogs, but has grown into one of the most popular platforms for any kind of website out there. The fact that it is completely free has contributed hugely towards its appeal.

So what should be the ideal choice for a user who wants to create their own website? The answer to that lies in the differences in these platforms. And perhaps the biggest difference between them is that while Wix is a fully self-hosted service, WordPress needs to be deployed by the user on a web server. So while downloading WordPress is completely free, using it to run a website is anything but.

In fact, starting a WordPress website can be quite capital-intensive. Consider this: Wix’s entry-level plan costs just 7 dollars a month, and gives access to all of the service’s features. But with WordPress, users have to first purchase a domain name ($12/year), a web hosting plan ($8-$10/month) and very likely a premium template ($60). So while a Wix user can get started by paying 7 dollars, a WordPress user will have to pay significantly more.

What’s more, with Wix users simply have to sign up for the service and they’re taken to the backend dashboard where they can start building a website. With WordPress however, users are first required to deploy a WordPress installation on a web hosting server. While this isn’t an especially complicated process, it might be challenging for most users.

Where WordPress wins is in the customizability aspect. Being an open-source product, it can be modified to fit any needs. It also has extensive plugin support, making it one of the most flexible site builder platforms out there. WooCommerce – the most popular eCommerce platform in the world – is actually a WordPress plugin.

Choosing between Wix and WordPress comes down to customization requirements and budget. If a user wants the easiest and cheapest way of building a reasonably feature-rich website, Wix is the way to go. On the other hand if budget is not a serious consideration and the user wants to invest in a flexible platform that can handle any sort of customizations, WordPress really is hard to beat.

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