Well, we’ve analyzed the verification process and come up with some creative ways you can get there, and we’ve even added some bonus Instagram tips and tricks.
Getting a verified Instagram badge is what every social-media-conscious brand or public figure aspires for. The badge provides an Instagram account with authenticity, letting its followers know that it’s an ‘important’ account. However, the Instagram verification process is not at all simple – unlike Twitter which has an official form anyone can fill out to apply for verification.
Logic Inbound, a digital marketing agency, has published a blog detailing some methods and tips that brands and public figures can use to get verified on Instagram.
The piece starts by highlighting the benefits of having a verified Instagram account. Although the obvious benefit of getting that medal-like blue tick is authenticity, there are other benefits to consider as well. A verified account is much more likely to be followed by users. When users see a verified account they instantly know that it’s an important account that provides something useful to its followers. A verified account can also engage in promotional posts with a better chance of success as people are more likely to trust it.
Another benefit of having a verified account is that it increases your chances of getting another account (that you own) verified as well. This is part of the reason why there are firms whose business revolves around getting social media accounts verified.
Getting verified on Instagram involves skilled approach, but a bit of luck as well. Brandon Woelfel, a famous celebrity photographer, has an unverified Instagram account despite having 1.7 million followers. On the other hand Nikki Blonsky, an actor with just 14,000 Instagram followers, has a verified account.
The only instructions Instagram about its verification is that an account must belong to a “public figure, celebrity or global brand”.
That sounds like a dead end for anyone who doesn’t fit those criteria. However, there are a few methods that can be implemented to increase the chances of getting an Instagram account verified. The general idea in all of these methods is to gain popularity in social media circles.
The first thing to consider is that an account has to belong to a recognizable brand or person in order for it to be a candidate for verification. Other than, it’s also important that the account is ‘active’, meaning it provides regular updates to its followers. An account with lots of follower activity is also quite favorable in this regard, as it shows users are interested in its content. Having a large number of followers certainly helps, and using the best Instagram bot is not out of the question either.
The main area to focus on, however, is to build social awareness around that Instagram account. This can be done by building followers across a range of social networks. Starting a blog should be the first step, as it’s quite straight forward and content is a great way to build authority as well as awareness. Focusing on the search engine optimization (SEO) of that blog is also really useful to drive traffic and indirectly build followers on all social media platforms.
Getting lots of followers on social media networks such as Facebook, LinkedIn and Quora is also extremely helpful in building awareness. One thing to remember is to always link back to the Instagram account whenever posting on these networks.
Instagram’s verification process is undoubtedly one of the toughest out there. Taking help from an established digital marketing agency can also be a great way to build brand awareness, which in turn can help the chances of getting a verified Instagram account.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States