Mobile Virtual Network Operator Market Size Expected To Raise By Increasing Demand For Mobile Broadband And Smartphones Till 2020: Grand View Research, Inc.

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According to report published by Grand View Research,Global mobile virtual network operator market is expected to reach USD 73.20 billion by 2020.High adoption of smartphones across the world along with increasing number of mobile subscriber base can impel the market during the forecast period.

According to a report published by Grand View Research, Inc.; the mobile virtual network operator (MVNO) market is expected to reach a valuation of around USD 73.20 billion by 2020. High adoption of smartphones across the world along with increasing number of mobile subscriber base can impel the market during the forecast period (2012 to 2020).

MVNO model is supposed to be cost-effective and time-efficient to benefit the customers. Technological advancements in 4G and LTE infrastructure coupled with innovations in cloud and machine to machine transactions are anticipated to drive the market growth in the coming years. The MVNOs in the market offers wide range of services such as broadband, TV-on demand, cable, digital cable recorders, and mobile and converged solutions. MVNOs are likely to offer economical and suitable mobility options for several industries including entertainment, lifestyle, and productivity to generate more revenue. This will also help mobile network operators (MNOs) to avoid other competitors in the market.

Full research report on MVNO Market Analysis:

U.S. mobile virtual network operator market, 2012-2020 (USD Billion)

Value added services and data services are expected to witness substantial growth in revenue, hence driving mobile industry growth. In addition, improvements in network speed and high adoption of advanced devices has increased the growth of data applications like internet browsing and video streaming. Growing offerings and demand for value added services and data service are also expected support the market growth. However, the lack of operational expertise is expected to pose a market challenge.

The worldwide mobile virtual network operator (MVNO) market can be segmented on the basis of region. Geographically, the market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa (MEA).

Asia Pacific is expected to exhibit high growth over the forecast period due to the flourishing telecom industry in the region. Increasing demand from business and education sectors and growing rate of inter and intra country migration in the region is expected to create positive outlook for the market.

Developing countries in the region including China, India, Thailand, Singapore, Myanmar, and Vietnam are making lots of efforts to expand and modernize their telecom services.  Availability of advanced cellular networks in counties such as Australia, Malaysia, and Japan are likely to play a major role in market growth. For instance, in Japan, MVNOs provide various advanced services including online gaming, surveillance, and remote management of vending machines. They can also offer patient monitoring in healthcare facilities and voice-controlled services in security assistances.

North America and Europe are expected to grow significantly over the forecast period. Supportive regulatory framework is expected to play an important role in the development of the MVNO market.

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Mobile virtual network operator market share by region, 2014 (%)

In 2013, Europe estimated for more than 45% of the overall market size. Supportive regulatory framework I the European Union is anticipated as the major driving factor. Countries such as the U.K., France, and Germany have a strong consumer database. Data services are anticipated to play crucial role in bolstering regional growth during the forecast period.  

Some of the leading companies operating in the market include Tesco Mobile, Virgin Mobile, TracFone Wireless, Drillisch Telecom, and Lebara Group.

The MVNO model is increasingly changing from voice to data-centric involvement. The market participants are mostly focusing on geographic expansion. The players are expected to expand towards the Middle East and African countries during the forecast period. Market participants are implementing strategies like mergers and acquisitions and partnerships with other companies to gain a share in the market and to provide better services.

The alliance between MNO and the MVNO mainly depends on brand status, distribution network, marketing policies and access to market segments. MNOs work in partnership with MVNOs to target niche segments and to expand their existing customers base and services. The participants are emphasizing more on providing different services to avoid direct competition with other players. They are touted to take advantage of the opportunities associated to roaming services by offering special services to tourists. The companies are mostly concentrating on offering wholesale deals, network utilization, and launch of sub-brands.

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About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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