Neuromarketing is the incorporation of neuroscience with day to day market activities in order to identify and study consumer behavior and perception, based on cognitive and affective response to marketing inducements. The first step of neuromarketing includes the accumulation of information about how the target market would respond if a new product penetrates the market.
Based on the technology, the global market for neuromarketing solutions is classified into functional magnetic resonance imaging (fMRI), magnetoencephalography (MEG), eye tracking, electroencephalography (EEG), and positron emission tomography (PET). The fMRI segment led this market with a share of 47.6% in 2016 and was closely followed by the EEG segment. Although the mobility and the cost of fMRI devices is a concern for the end users but the demand for this technology would not be affected in the coming years, ensuring the continued dominance of this segment.
AAT Research ,Behavior And Brain Lab ,Blackbox ,Brain Impact ,Brainsigns ,Brainsights ,Brain Tech ,Brain & Research Innovation ,Braintrends ,Buyer Brain ,Buyology Inc. ,Css/Dataintelligence ,Innerscope Research, Inc. ,In-Sight Neuromarketing ,Insidebrain ,Merchant Mechanics ,Mindlab International LTA ,Mindmetriks ,Monitorika.
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The major geographical regions which include, North America, Asia Pacific, Europe, the Middle East & Africa and Latin America are studied. Top manufacturers from all these regions are studied to help give a better picture of the market investment. Production, price, capacity, revenue and many such important data is been discussed with precise data.
EEG is second-most common technology utilized in neuromarketing solutions and is expected to remain so over the next few years. Eye tracking is also expected to attract the attention of researchers working in the field of advertising research in the near future. Eye tracking solutions are predominately utilized in advertising and media research. The companies providing eye tracking solutions, are likely to involve actively in the process of developing advanced remote as well as mobile eye tracking solutions, owing to which this segment is anticipated to report a high-paced growth in the years to come.
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The report takes a close and analytical look at the various companies that strive for a higher share of the global Neuromarketing Technologies. For this purpose, a section dedicated to company profiles has been included in the report. The profiling of the leading players is done in order to judge the current competitive scenario. The competitive landscape is assessed by taking into consideration many important factors such as business growth, recent developments, product pipeline, and others.
Table of Contents:
Global Neuromarketing Technologies Research Report 2018-2023
Chapter 1 Neuromarketing Technologies Overview
Chapter 2 Global Economic Impact
Chapter 3 Competition by Manufacturers
Chapter 4 Production, Revenue (Value) by Region (2018-2023)
Chapter 5 Supply (Production), Consumption, Export, Import by Regions (2018-2023)
Chapter 6 Production, Revenue (Value), Price Trend by Type
Chapter 7 Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Market Forecast (2017-2021)
Chapter 13 Appendix
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