Entrepreneur, James Hamilton Healy, was selected to open an authority media agency in Bozeman that will focus on serving the Business Community.
Healy‘s agency, Become Trusted, will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I am honored to start this new adventure. It’s taking the powerful positioning components of an on-demand radio show leveraged with becoming an author, and combining them into an unstoppable force, really,” said Healy.
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority branding and positioning tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, the author of bestseller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority branding and positioning services is growing due to the recent media coverage, and Become Trusted will service that need.
Healy said, “I thrive on helping professionals discover their voice and share it with their ideal audience.”
For more information on James Hamilton Healy and Become Trusted please visit http://becometrusted.com or call (406) 414-6442.