Global Health Supplements Market – Overview
Health awareness and rise of stomach related issues have prompted the growth of digestive health supplements in the daily diet of individuals. Health benefits gained out of digestive health supplements are the main drivers to the development of this segment. Growing consumer awareness regarding health has also given an impetus for the increased demand of this sector.
Furthermore, growing incidences of gastrointestinal tract diseases such as constipation, inflammatory bowel disease, among others have accelerated the demand for health supplements. In addition, increasing inclination of consumers towards muscle improvement and overall fat reduction has propelled the demand for the product. However, stringent government regulations may act as a hindrance for the market.
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Latest Industry Updates
Jan 2017 Galaxy Scientific Nutrition in India launched prebiotic soluble fiber dietary supplements, MyFy.
Jun 2016 Alcresta has raised $49.4 million to support the launch of its new digestive enzyme cartridge Relizorb.
Jul 2015 DSM launched Tolerase G, a digestive enzyme supplements to effectively break down residual gluten in the stomach
Global Health Supplements Market – Competitive Analysis
With the entry of industry players in the health supplements segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The end-user industries are inclined towards product promotions through social media, magazines and other mediums in order to reach out to customers.
The promotional strategy aids in retaining the existing customers and also to regenerate new customer base. Furthermore, with strategic expansions, market players can focus on penetrating into the developing economies to expand their business portfolio. Consumers in developing countries are keen on exploring new product range offered to them and form a large consumer base. Establishing market in these emerging economies is profitable based on relatively low set-up costs, ease of doing business, and further lower variable cost to be incurred.
Key Players for Global Health Supplements Market
Some of key the players in the market are Herblife International (U.S.), BASF SE (Germany), E. I. du Pont de Nemours and Company (U.S.), Glanbia plc (Republic of Ireland), Abbott Laboratories (U.S.), Alticor Inc. (U.S.), The Nature’s Bounty Co. (U.S.), Bayer AG (Germany), GlaxoSmithKline Limited (U.K)
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Some Brief Table of Contents of Report
Chapter 1. Report Prologue
Chapter 2. Market Introduction
2.2 Scope Of The Study
2.2.1 Research Objective
Chapter 3. Research Methodology
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
Chapter 4. Market Dynamics
4.5 Macroeconomic Indicators
4.6 Technology Trends & Assessment
Chapter 5. Market Factor Analysis
5.1 Porters Five Forces Analysis
5.1.1 Bargaining Power Of Suppliers
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