WooCommerce has proven itself to be popular, even in the face of rising competition from the likes of Magento and Shopify. In fact, it’s the most popular ecommerce platform in the world, and is the choice of small and large online stores alike. There are a few reasons for its popularity, most notable of which are that it’s free and fully open-source. WooCommerce being open source is a big deal, since it also makes it customizable and extendable, which is a clear advantage over rivals like Shopify and BigCommerce.
WooCommerce’s extendable and customizable nature has also given rise to numerous extensions and plugins being created for the platform. Third-party WooCommerce developers and companies clearly realize that the market for these extensions and plugins is huge, since WooCommerce is such a popular ecommerce platform. These extensions have further elevated the status of WooCommerce, making it compete well against established players like Magento (which is also open-source) and Shopify.
WooCommerce competes well against its competitors when it comes to number of plugins and extensions available. It has more than 2000 plugins available, while Shopify has more than 2400 plugins and Magento more than 3300.
The only issue that WooCommerce users might run into is that there are simply too many plugins and extensions to choose from. It’s not uncommon to find that several plugins which provide the exact same functionality are priced differently. There are even cases where free plugins provide similar functionality to that of a $199-per-year plugin. Clearly, WooCommerce admins face a challenge when selecting plugins for their site.
Logic Inbound, a digital growth marketing agency based in Seattle, has recently published a rundown of essential extensions for WooCommerce. The article contains a list of essential and must-have plugins and includes quality free and premium options so that users can choose according to their budgetary requirements.
A free plugin which should provide a lot of value to users is the OptinMonster plugin. A site that is getting a fair number of users everyday should make sure that is getting the maximum value from its value. One way to capture value from traffic is to get the user’s contact emails so that they can be contacted in the future. OptinMonster allows users to show well-designed pop-up forms to their visitors These forms capture the names and email addresses of the visitors and store them in a database for future use. The email addresses captured using these forms can then be used to email newsletters, offers and other marketing material. So, despite being a free plugin, OptinMonster is an essential plugin that every WooCommerce site owner should install.
When it comes to premium plugins, there’s a lot of choice. A plugin which is highly recommended is Subscriptio. Subscriptio fills a gaping hole in WooCommerce’s functionality – the ability to offer products with recurring payments. Such products are usually subscription products such as online courses, software or even physical products like shave boxes.
Company Name: Logic Inbound
Contact Person: Hayk Saakian
Email: Send Email
Phone: (206) 800-7756
Address:500 Mercer Street Floor 2
Country: United States