“Ready to drink” refers to packaged beverages that are sold in a prepared form and are ready for consumption. Unlike beverage mixes, powders, or brew-it-yourself tea or coffee products, ready-to-drink beverages can be immediately consumed upon purchase. Bottled or canned ice tea, coffee, fruit or vegetable smoothies, energy drinks, yogurt drinks and others.
With society becoming more diet conscious and health conscious, apart from a workout, people are conscious of what to eat and drink. To balance time between work and health, people have limited or no time to cook. Here is where “ready to drink” energy drinks and beverages come into play. These are packaged beverages that can be just opened and consumed. One needs to prepare beverage mixes, brew-it-yourself tea or coffee. However, “ready to drink” beverages can be consumed just after purchase. Changing lifestyle and growing demand for convenience drives the “ready to drink” beverages.
The findings of our report say that changing consumption pattern and urbanization resulted in rapid growth of ready to drink market. Compared to North America, the growth of this market is going to be higher in Europe. This report studies and analyzes the forces that drive this market, supply chain analysis, value chain analysis, historical market trends, government regulatory, historical market trends (along with technologies), regulatory requirements by the government, profiles of key players in the market and their strategies.
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The global “ready to drink” market has been segmented on the basis of the distribution channel, packaging, type and lastly, region. On the basis of the distribution channel, this market has been segmented into store-based and non-store based. Packaging based segmentation of market comprises of bottle, tetra pack, sachet, tin can, and others. Although bottle packaging dominates the market, during the forecast period according to our report, tetra pack are likely to become more popular due to growing awareness about various health benefits of convenience and hygiene factor. By types, the segmentation of this market includes probiotic drinks, sports drinks & energy drinks, fruit & vegetable Juices, tea & coffee, dairy (like yogurt drinks) & non- dairy beverages and others. At the moment, fruit & vegetable juices dominate the market. However, due to rising health awareness, probiotic drinks are being projected to experience rapid growth during the forecast period.
The key players of global “ready to drink” market include Campbell Soup Company (USA), Coca-Cola (USA), Fuze Beverage (USA), Kraft Foods (USA), Nestlé (Switzerland), Ocean Spray (USA), PepsiCo (USA), and Red Bull GmbH (Austria).
Latest Industry News:
Recently, Coca-Cola released a new beverage called Coca-Cola Clear in Japan. Some reports say that over 50 recipes were tested before finalizing the current one, which is Coke not with caramel ingredient, but with lemon and some tinkering to the base formula. It is a zero calorie beverage. Earlier this year, Coca-Cola launched FUZE ice-tea in Europe.
Samyang Packaging Corp., South Korea’s manufacturer and distributor of beverage PET bottles, has obtained the highest level Halal certification for its ready-to-drink coffee in Indonesia. With this certificate, Samyang can expand its presence in the $2-trillion worth global halal market.
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The regional segmentation of the global “ready to drink” market covers North America, Europe, Asia Pacific, and the rest of the world (RoW). Among regional markets, Europe has a major market share. European people are always health conscious. The fast life in this region encourages people just to buy something and gulp it. Hence, “ready to drink” juices are always welcome in Europe. In Europe, the biggest markets are France, Germany, Italy, Spain, and the United Kingdom (UK), followed by the rest of Europe. The factors driving the Asia Pacific market include changing consumption pattern, rising disposable income trend of going to pubs and weight loss diet trend.
In the Asia Pacific market, the highest amount of revenue comes from Australia, China, India, and Singapore, followed by the rest of the Asia Pacific countries. In North America, reasons for the existence of “ready to drink” market are the same as Europe. However, it is a smaller market compared to Europe because the population of North America is lesser than in Europe. The key markets for “ready to drink” in North America are Canada and the United States of America (USA). The RoW countries that are among the biggest markets worldwide for “ready to drink” beverages include Argentina, Brazil, Saudi Arabia, and South Africa.
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