A clickstream is a list of all the pages viewed by a visitor that is presented in the order and give you the best site to identify the search terms that are the most valuable for your sites. Clickstreams, also known as clickpaths that route the visitor’s navigation and click of all those site which were either pop up while browsing the another site as well as when the visitor genuinely visit the site earlier. Clickstream Analytics can be used as a powerful tool to generate data logs that is collected, analyzed and churning out from the online platforms. However, collecting valuable insights from this data logs is quite challenging and these data logs in semi structured formats causes limitation in high cost, complexity and delay in analytics generation.
The study indicates that Clickstream analytics market has a huge growth in the eCommerce sector as number of the consumer data and adoption of mobile technology providing the multiple digital touch points. The turning change towards the digital technique has massive attraction towards the clickstream data analytics. This will show where a person came in to a site as well as at what time the site has been browsed by that person. All the pages viewed and the time spent on each page, and when and where they left all are recorded and analyzed by the clickstream analytics.
The global The Clickstream Analytics market is expected to grow at USD ~$1.3 Billion by 2023, at ~11% of CAGR between 2018 and 2023.
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Study Objectives of the Clickstream Analytics Market:
- To provide detailed analysis of the market structure along with forecast of the various segments and sub-segments of the Clickstream Analytics market.
- To provide insights about factors affecting the market growth.
- To analyze the Clickstream Analytics market based porter’s five force analysis etc.
- To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia Pacific (APAC), and Rest of the World (ROW).
- To provide country level analysis of the market with respect to the current market size and future prospective.
- To provide country level analysis of the market for segment on the basis of type, services, application, deployment, end-user and region.
- To provide strategic profiling of key players in the market, comprehensively analyzing their core competencies, and drawing a competitive landscape for the market.
- To track and analyze competitive developments such as joint ventures, strategic alliances, mergers and acquisitions, new product developments, and research and developments in the Clickstream Analytics
The regional analysis of Clickstream Analytics market is being studied for region such as Asia pacific, North Americas, Europe and Rest of the World. Technological advancements and early adoption of web analytics solutions in ease of clicking and browsing the leftover page that is stored in the system for further use in future has driven the market of Clickstream Analytics in North America and is estimated to hold the largest share of the clickstream analytics market. The study reveals that Europe region is also showing the relatively good growth in the Clickstream Analytics market. Asia-Pacific countries like China, Japan and India are indicating the positive sign towards highest point in the forecast periods as the massive adoption of clickstream technology in these countries.
The prominent players in the Clickstream Analytics Market are – Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), and Vlocity, Inc (US) among others.
The global Clickstream Analytics market has been segmented on the basis of type, application, services, end users and region.
Clickstream Analytics Market by Type:
Clickstream Analytics Market by Services:
- Managed services
- Professional services Consulting services
- Deployment and integration
- Support and maintenance
Clickstream Analytics Market by Application:
- Click path optimization
- Website/application optimization
- Basket analysis and personalization
- Traffic analysis
Clickstream Analytics Market by Deployment:
- On premises
- On demand
Clickstream Analytics Market by End-User:
- Travel and hospitality
- Telecommunications and IT
- Retail and e-Commerce
- Energy and utilities
- Media and entertainment
- Transportation and logistics
Clickstream Analytics Market by Region:
- North America
- Asia Pacific (APAC)
- Rest of the World (ROW)
- Solution vendors
- Software investors
- Clickstream Analytics solution vendors
- Original equipment manufacturers (OEMs)
- National regulatory authorities
- Venture capitalists
- Private equity groups
- System Governance
- Advisory firms
- Investors and Venture Capitalist
- Clickstream Analytics Agencies
- System Integrators
- Equity Research/Consultancy firms
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LIST OF TABLES
TABLE 1 CLICKSTREAM ANALYTICS MARKET, BY TYPE
TABLE 2 CLICKSTREAM ANALYTICS MARKET, BY APPLICATION
TABLE 3 CLICKSTREAM ANALYTICS MARKET, BY SERVICES
TABLE 4 CLICKSTREAM ANALYTICS MARKET, BY DEPLOYEMENT
TABLE 5 CLICKSTREAM ANALYTICS MARKET, BY END-USER
LIST OF FIGURES
FIGURE 1 RESEARCH METHODOLOGY
FIGURE 2 CLICKSTREAM ANALYTICS MARKET: BY TYPE (%)
FIGURE 3 CLICKSTREAM ANALYTICS MARKET: BY APPLICATION (%)
FIGURE 4 CLICKSTREAM ANALYTICS MARKET: BY SERVICES (%)
FIGURE 5 CLICKSTREAM ANALYTICS MARKET: BY DEPLOYEMENT (%)
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