The Global Prescribed Health Apps Market is expected to grow at a CAGR of 47.1% during the forecast period.
Prescribed Health Apps Market Key Players:
Some of the players in the are BioTelemetry Inc., AirStrip Technologies, LifeWatch AG, Sanofi, Apple, Inc., iHealth Lab, and Cerner Corporation.
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Prescribed health apps are health-based software programs, designed to provide health services over mobile communication devices. These health apps assist patients to manage their medical condition on the real-time basis and provide the feedback back to professionals. The normal human functions such as blood pressure, blood sugar, heart rate, calories burned, cholesterol, and other fitness related data are displayed on a dashboard of the app with the help of the health-based app.
The global prescribed health apps market is majorly driven by the need to reduce long waiting periods to access healthcare facilities, rising penetration of mobile devices in healthcare, the rise in a number of healthcare facilities, and medical professionals relying on medical apps to foster the growth. Additionally, increasing availability of advanced networks and connectivity platforms and the growing need for technological advancements are propelling the growth of the prescribed health apps market globally.
According to the research conducted by NCBI, around 68% of the population in the US own a health app in their mobile phones. This increased use of health apps is likely to drive the growth of the prescribed health apps market globally.
Factors that are likely to hamper the growth of the market are lack of awareness and patient information safety.
Segments: The Global Prescribed Health Apps Market is segmented on the basis of type, device, application, and end-user.
On the basis of type, it is segmented into iPhones, androids, windows, and, others.
On the basis of device, the market is segmented into diabetes management device, multi-parameter tracker, cardiac monitoring device, and others.
On the basis of application, the market is segmented into disease management, fitness, nutrition and diet, medication adherence, lifestyle management, and others.
On the basis of end-user, the market is segmented into hospitals, specialty centers, and home cares.
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The North American prescribed health apps market is a growing market in the Americas region. On a regional basis, the Americas region is segmented into North America and South America. North America is segmented into the US and Canada. The increasing emphasis on chronic diseases management by health-based apps is encouraging physicians to prefer these apps. According to the survey conducted by NCBI, in 2015 around 35% of the parents and 17% of teens in New York had used a health-based app. This growing demand for mobile apps among the physicians along with the increasing penetration of mobile devices in healthcare settings likely to drive the growth of the prescribed health apps market in North America.
Europe is the second largest market and holds a noticeable share in the global prescribed health apps market. The European market is expected to grow during the forecast period owing to the availability of newer and advanced treatment facilities and increasing skilled medical professionals along with the growing need for better healthcare infrastructure. Furthermore, the growing awareness about chronic disease management and the increase in a number of medical apps to promote health monitoring are propelling the growth of the prescribed health apps market in Europe.
Asia Pacific is expected to be the fastest growing market. Increasing prevalence of chronic diseases is the major driver of the market growth. India is the fastest growing region owing to its large youth population and increasing patient population. The growing awareness about health and availability of new treatment methods drive the market in this region. Increasing healthcare expenditure and the overall growth of the healthcare diagnostic and treatment industry also drive the market.
The Middle East and Africa is expected to show the least growth in the market due to some major factors such as lack of awareness and limited access and affordability of treatment facilities. In the Middle East, United Arab Emirates is the largest market owing to the development of healthcare infrastructure and increasing skilled medical professionals.
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