The secret of a delicious meal is hidden not only in its taste but also, in its visual appeal. It’s the color and texture of the food that often make it appealing which is why natural food colors are gaining traction nowadays. During processing, foods often lose their natural color and require color ingredients to appear vibrant and influence the consumer behavior pattern. The global natural food color ingredients market is expecting an impressive 7.79% CAGR during the forecast period (2017-2022) due to the demand being generated by the food industry. The market is touted to reach a massive valuation of USD 1.9 billion in the same period. On a brighter note, in many regions, governments have imposed stringent regulations on synthetic food colors, and the natural food color ingredients have become the only viable option. Interestingly, social media has also emerged as a driving force as people are now keener to post their favorite dish’s post on digital platforms.
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Purple is slowly becoming a color to look out for in the coming years. Following that direction, Exberry has launched their purple collection where different shades such as lavender, dark violet, magenta, lilac, and mauve are expected to dominate the food circle for the considerable time span.
Research reports published in Food Research International shows that orange-yellow pigments from cactus pear can be a rich source of water-soluble natural food color. At the same time, it is infused with fiber content and antioxidant potential which can give it extra mileage.
Major Key Players Update:
The global market has a lot of potentials which the players are trying to explore through the expansion of their product portfolio. For instance, Sensient Technology Corporation acquired Peru-based natural food and ingredient maker GlobeNatural to have the upper hand in the food color industry.
The leading market players in the global natural food color ingredients market primarily are Chr. Hansen S/A (Denmark), Archer Daniels Midland Company (U.S.), Sensient Technology Corporation (U.S.), D.D. Williamson & Co. Inc. (DDW) (U.S.), Kalsec Inc. (U.S.), Doehler Group (Germany), FMC Corporation (U.S.), and others.
The global natural food color ingredient market can be segmented by type, application, form, and solubility.
Type-wise segmentation includes carotenoids, anthocyanin, paprika extract, curcumin, chlorophyll, spirulina, and others. Carotenoids own almost 32.8% of the global market share. However, spirulina is expected to grow with the fastest CAGR of 8.35% during the forecast period.
Application-based segmentation includes beverages, bakery & confectionary, dairy products, meat products, savory & snacks, and others. Beverages segment can grow with the fastest CAGR of 6.75% during the review period.
Form-based segmentation comprises liquid, gel, powder and paste.
Solubility-wise the market can be segmented into dyes and lakes.
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Based on the regional analysis, the market spans across North America, Europe, Asia Pacific (APAC) and Rest-of-the-World (RoW).
Europe is expected to maintain its dominant position during the forecast period. The region is boasting of robust economic growth, along with a steady rise of middle-class life and urbanization which are significant market boosters for the European market. Increasing per capita income and growing awareness of natural food colors to ensure a robust CAGR for the APAC market. India, China, and the ASEAN countries are showcasing massive opportunity where the market influencers can invest in a significant amount to reap more benefits. The untapped zones are quite promising and guarantee a profit. North America is expected to have a healthy CAGR of 6.16% during the forecast period.
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