The unauthorized reproductions of a trademarks brand that are identical to genuine products is counterfeiting. Secure packaging is required to avoid such counterfeit products. Anti-counterfeit packaging is the process of assigning secure packaging to the products to minimize counterfeiting and infringement. The global anti-counterfeit packaging market has been growing at a brisk rate in the last few years and it is expected to maintain the swift growth rate for the next few years. The global anti-counterfeit packaging market was valued at $114.4 billion in 2017 and is projected to reach $208.4 billion by 2023. The market growth is mainly driven by the growth of the counterfeit industry and increasing focus of manufacturers on brand protection.
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Globally, North America had been the largest market for anti-counterfeit packaging market, with a contribution of 41.3% in the global market, in 2017. Increasing demand of anti-counterfeit packaging in various sectors, including pharmaceutical, and food and beverage, has contributed to the North American anti-counterfeit packaging market growth. For instance, pharmaceutical counterfeiting is on the rise in the region and also around the globe, potentially putting at risk the health of millions of patients who buy imitated medicines.
In order to deal with these issues, manufacturers are preferring anti-counterfeit packaging in order to provide safe medicines to consumers and protect their brand image at the same time. Additionally, the initiatives taken by various governments to protect users from counterfeit products are also expected to positively impact the market growth.
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The players in the global anti-counterfeit packaging market are launching new products to gain a larger share in the market. For instance, in October 2017, Avery Dennison Corporation created a line of High Solvent resistance adhesives in order to prevent problems with wet wipes packaging closures. This product line will address the vulnerability of the adhesive closure to the solvents in the wet wipes the two main products of the line from the select solutions portfolio are R980R and UVR155.
Some of the major players operating in the global anti-counterfeit packaging market are CCL Industries Inc., Avery Dennison Corporation, Zebra Technologies Corporation, E.I. du Pont de Nemours and Company, AlpVision SA, Sicpa Holding SA, Amcor Limited, Applied DNA Sciences Inc., Atlantic Zeiser GmbH and Authentix Inc.
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