When it comes pooling together all of the resources it takes just to secure an event location, planned event time, and scheduled seating, what little energy left over still needs to be used because your work is not over. Once the actual event has been planned and given the green light, it’s time to spread the word to drive signups, ticket sales, and other brand-worthy notabilities.
Luckily, you’ve landed in the right place as this page will aim to break the confusing barrier between event planning and event marketing so that your next event will have a full audience instead of awkward empty silence. Whether you need to better event management software or to have a clearer understanding of how to market your next event, take a moment and find out how these incredihacks are changing the way event planners are marketing.
One: Design Your Event Website Around Your Brand’s Voice
Believe it or not, the average consumer is quickly turned off and will promptly disengage their surfing experience on a website if it is not consistent with the brand’s image, tone, and mission. Think about clicking through web pages on a single website where the color theme changes, images are inconsistent and do not complement one another, and what about how your event comes off?
Having a strong event website is a powerful marketing strategy by itself. It is the one place where potentials become conversions and the way you present your event website will make all the difference. Be sure to ask yourself, whether your event page matches your brand identity or not; you’ll want to quickly catch this if not.
Two: Construct an Episodic Content Strategy
It’s been said more times than can be counted: “Content is King.” Content marketing is the stone foundation many marketers use, whether for planning an event and needing to get into major event directories like PCMA or simply needing to get the word out before the event through serial content. This can be completed using a few different approaches. You can develop background posts for the speakers who will attend and even provide industry updates on these individuals when promoting events.
Three: Drip in Their Inboxes with Email Campaigns
Email marketing was thought to have died with the ever interconnectedness of the digital era, but emails have continued to prove themselves a worthy marketing tool. A carefully crafted email campaign can take a person who has no interest in the event from not attending, all the way to bringing extra people to the event, but how?
Email marketing is all about timing and messaging. Since most people will only read the subject link, it is vital to grab their attention using this limited window of space. Studies also show that emails get a high open rate when they are timed for certain periods of the day. This helps not flood the person’s inbox while bringing awareness.
Typical email drips have a 3-part formula that follows this pattern:
• Introduction – Are You Coming To This Event?
• Promotional – You’re Going to Miss The Event If…
• Last Call – You’re Cutting It Close, But There’s Still Time…
Sounds Simple, But Is It?
It is simple to say you want to host an event, but there is a lot that goes into making that happen. From actually securing event space to bringing in a crowd for the event, there are a million tasks to do and organize. Certain software like event management software like DoubleDutch, an event planning application, can help keep things organized and actually keep your attendees engaged before, during, and after your planned event.
Putting These Incredihacks to Use for Your Next Event
Whether you are designing a website for your event, creating an email campaign or needing to develop content for your next event, there are steps to take to make the event happen, and there are building blocks to make the event rock. Where does your event planning start?