Over-The-Top Devices and Services Market Worth USD 202 Billion By 2026 | CAGR 17.8%: Polaris Market Research

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According to a new research published by Polaris Market Research, the Over-The-Top Devices and Services market is anticipated to reach around USD 202 billion by 2026. In 2017, the video content segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global market revenue during the forecast period.

Global Over-The-Top Devices And Services Market generated USD 46.4 billion in 2017 and is anticipated to grow at a CAGR of 17.8% during the forecast period.

OTT services deliver content and services to customers through the network infrastructure owned by internet service providers. OTT content delivery enables users to download an app for the preferred network for free while paying only for the internet access. OTT providers such as Netflix, Hulu, and Amazon Video also offer internet-capable computing devices to access and display internet content on a TV screen.

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The demand for Over-The-Top Devices and Services market has increased significantly over the years owing to growing consumption of online content, and increasing demand for device-based computing. The availability of OTT devices and services at affordable prices has boosted the adoption. The increasing disposable income, and improving living standards, especially in emerging economies of Asia-Pacific has accelerated the adoption of Over-The-Top Devices and Services. The high availability of broadband services along with technological advancements is expected to drive the Over-The-Top Devices and Services market growth during the forecast period.

The report provides an extensive qualitative and quantitative analysis of the market trends and growth prospects of the Global Over-The-Top Devices and Services Market, 2017-2026. This report comprises a detailed geographic distribution of the market across North America, Europe, APAC, Latin America, and MEA. North America is further segmented into U.S., Canada, and Mexico. Europe is divided into Germany, UK, Italy, France, and Rest of Europe. Asia-Pacific is bifurcated into China, India, Japan, and Rest of Asia-Pacific.

The North America Over-The-Top Devices and Services market generated the highest revenue in 2017 owing to significant growth in the media and entertainment industry in the region. With high disposable income in the region, consumers are investing significant amount in media services, boosting the sale of Over-The-Top Devices and Services. Wide availability of broadband services, and introduction of affordable Over-The-Top Devices and Services equipped with advanced technologies have resulted in increasing adoption of Over-The-Top Devices and Services in the region.

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Competitive Landscape and Key Vendors

The global Over-The-Top Devices and Services market is characterized by the presence of well-diversified international and small and medium-sized vendors. These companies are consistently launching new products to enhance their offerings in the market. With the advancement of technologies, companies are innovating and introducing new customized products to cater the growing needs of the customers. Leading companies are also acquiring other companies, and enhancing their product offerings to improve their market reach. Acquisitions enable key players to increase their market potential in terms of geographic expansion and expansion of customer base.

The leading companies profiled in the report include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd.


Global Over-The-Top Devices and Services Market Share By Content, 2017 – 2026

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Key Segments


  • VOIP
  • Video
  • Text and Image


  • Mobile Devices
  • Laptops and Desktops
  • Set Top Box
  • Gaming Consoles


  • Consulting
  • Managed Services
  • Installation and Maintenance
  • Training and Support

Revenue Model

  • SVOD
  • TVOD
  • AVOD
  • Others

Deployment Model

  • On-Premise
  • Cloud-Based


  • BFSI
  • Healthcare
  • Media and Entertainment
  • IT and Telecom
  • Retail
  • Others


  • North America
    • U.S.
    • Canada
    • Mexico
    • Europe
      • Germany
      • UK
      • France
      • Italy
      • Rest of Europe
      • Asia-Pacific
        • China
        • India
        • Japan
        • Rest of Asia-Pacific
        • Latin America
          • Brazil
          • Rest of Latin America
          • Middle East and Africa


About us Polaris Market Research

Polaris Market Research is a global market research and consulting company. We provide unmatched quality of offerings to our clients present globally. The company specializes in providing exceptional market intelligence and in-depth business research services for our clientele spread across different enterprises. We at Polaris are obliged to serve our diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide our customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities.

We mainly focus on aiding our customers with substantial competitive intelligence, helping them to secure a competitive advantage in the market and accomplish sustainable growth in different market domains. Adept with a highly competent, experienced and extremely qualified team of experts comprising SMEs, analysts and consultants, we at Polaris endeavor to deliver value-added business solutions to our customers.  Through dedicated qualitative and quantitative primary and secondary market research and consulting assignments, we adeptly formulate competitive strategies to address business challenges for our clients through analyzing market trends and emerging technologies.

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