Mobile Application Development Platform (MADP) Market Size, Share, Industry Growth, Key Opportunities, Upcoming Trends and Global Segments

“Mobile Application Development Platform (MADP) Market”
Mobile application development platform Market on Market Information, by Deployment (Cloud (Public, Private, Hybrid), On Premises), by End User (SBUs and Large Business Units), by Verticals (Healthcare, Retail, Transportation, Logistic, Telecom) – Forecast 2016-2022

Mobile Application Development Platform Market Overview:

Mobile application development platform refers to specially designed architecture suites as per the company specified requirements. These solutions are used basically in building of applications and also are implemented for testing and distribution purposes. Major players in the mobile application development platform market such as IBM Corporation, Oracle Corporation, and others provide mobile application development solutions and services over cloud as well as on-premise. Growing popularity of bring your own device (BYOD) further complements the use of mobile devices in organizations and enterprises. Also, due to the drastic fall in the usage of native applications and a considerable shift towards the adoption of mobile applications, the market is likely to show immense growth in the coming future.

According to a recent study report published by Market Research Future, The global market of mobile application development platform is increasing and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2023 with a striking CAGR during the anticipated period (2017 – 2023). Mobile application development platform deals with the growing need to automate application development processes which will ultimately be responsible for driving the growth of mobile application development platform market. Also, cloud based mobile application development platform is expected to dominate the share of the mobile application development platform market. This is owing to the benefits being offered by cloud based solutions such as flexible, scalable, and cost-effective. Also, cloud based solutions can be easily implemented and offers easy integration too. IT solutions provided by mobile application development platform offers back end as a service which eliminates the need for application developers to create their back-end systems. This ultimately reduces the application development time, improves front-end tasks, and also enhances the UI design for a better user experience.

On the other hand, lack of technical expertise in handling the mobile application development platforms could be a major factor that could cause hindrance in the growth of the market. Also, increased expenses of licensing and maintaining Mobile Application Development Platform Market in enterprises may hamper the market growth.

Major Key Players:

  • Kony Inc.(U.S.)
  • Globo (U.S.)
  • EchoStar Corporation (U.S.)
  • ViaSat Inc. (U.S.)
  • IBM Corporation (U.S.)
  • Oracle Corporation (U.S.)
  • Progress Software Corporation (Germany)
  • Inc. (U.S.)
  • Halosys (U.S.)

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Industry/ Innovation/ Related News:

May 2017 – Apple has announced new iOS app design and development accelerator in Bengaluru. It is a new initiative to support engineering talent and accelerate growth in India’s iOS developer community. This will help them to develop their skills and transform the design, quality and performance of their apps on the iOS platform

June 2017  Mobiquity Networks Partners with Intellectsoft Group to Grow App Publisher Network. The company has announced an agreement with Intellectsoft Group, whose mobile roadie platform powers hundreds of app with more than 50 million estimated downloads.

November 2017  Realm extends commitment for Microsoft .Net mobile platform. This is an initiative to make development easier for Microsoft developers to build real-time, responsive mobile apps. It has extended support with three additional features such as support for .NET, including C#, support for the universal windows platform within Realm’s real-time synchronization and data encryption technology and a two-way data connector between Realm and Microsoft SQL server which will ultimately make it easier to integrate applications and features into existing databases.

Mobile Application Development Platform Market Competitive Analysis:

The market of mobile application development platform appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

Mobile Application Development Platform Market Segmentation:

The mobile application development platform market can be classified into 4 key segments for the convenience of the report and enhanced understanding;

Segmentation by Deployment: Comprises of Cloud (Public, Private, Hybrid) and On Premise

Segmentation by Organization Size: Comprises of SBU’s and Large Enterprises

Segmentation by Vertical: Comprises of Healthcare, Retail, Transportation & Logistics, Telecom and Others

Segmentation by Region: Comprises of Geographical regions – North America, Europe, Asia Pacific and Rest of the World

Mobile Application Development Platform Market Regional Analysis:

North America is expected to witness a significant growth and hold the largest market share during the forecast period. U.S and Canada are anticipated to drive the growth of the mobile application development platform market in North America owing to the presence of a large number of established key players such as Adobe Systems Inc. (U.S.), Microsoft Corporation, IBM Corporation, Kony Inc. and Inc.  among others. Also, increasing demand for enterprise mobility is another major factor driving the market growth in the region.

Mobile application development platform market in Asia Pacific is expected to grow at a substantial CAGR during 2017 to 2023 due to rise in IT technology and increasing demand for mobile application development platform from SMEs in the region. Whereas, the Europe market for mobile application development platform is expected to grow at a considerable CAGR (2017-2023).

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Industry News:

In August 2016, Kony, Inc., a leading enterprise mobility company, announces enhanced support for applications running on Amazon Web Services (AWS) and updates to its offerings in AWS Marketplace

In June 2016, Global Energy leader, ENGIE, Selects Mobile-leader Kony to Accelerate its Digital Transformation

Target Audience:

  • Hardware Providers
  • Research organization
  • Software Providers
  • Application Developers

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At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

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