According to a new market research report published by Credence Research, “Point of Purchase (POP) Displays Market (by Product Type (Countertop Displays, Floor Displays, Pallet Displays, Sidekick Displays, End Cap Displays, and Others (Spinner Displays, Retail Signage, etc.)), by Style (Temporary POP Displays and Permanent POP Displays), by Material (Corrugated Board, Plastic, Metal, Wood, Glass, Others (Foam Boards, etc.)), by End-use (Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Electronics, Automotive, Home Furnishings, and Others (Sports & Recreation, Wine & Spirits, etc.)), by Geography (North America, Europe, Asia Pacific, and Rest of the World)) – Growth, Future Prospects, and Competitive Landscape, 2018 -2026”, the global point of purchase displays market is expected to expand at a CAGR of 5.9% during the forecast period from 2018 to 2026.
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In spite of predictions of online shopping spelling the demise of brick-and-mortar retailing, the physical store retailing is still going strong. According to a recent survey by TimeTrade, a Massachusetts-based software company, approximately 85% of all purchases worldwide still take place at the physical retail store rather online. Product interaction before the purchase remains the overriding factor driving sales through physical retail store. Point of Purchase displays are one of the major platforms that draw consumer’s attention and convey product benefits, thereby ensuring product interaction and influencing the pulse purchase. On the flip side, brick-and-mortar stores are under constant burden of charging low costs and hence are increasingly using POP displays as a sustainable merchandising solution. POP displays allow customers to try or interact with a product on their own, eliminating need for a sales executive and consequently limiting the overhead cost. In view of competitive environment in the retail industry, brands are investing huge amount on product marketing. Thus, adoption of aggressive product market strategies by brands is driving demand for POP displays globally. However, with advancements in technology and consumers becoming more accustomed to shopping online, demand for POP displays may witness a slowdown, especially during the second half of the forecast period.
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Some of the leading manufacturers profiled in the study include DS Smith Plc., Sonoco Products Company, Smurfit Kappa Group Plc, International Paper Company, Georgia-Pacific LLC., Pratt Industries Inc., WestRock Company, Felbro, Inc., Marketing Alliance Group, Bling Bling Packaging & Displays, TPH Global Solutions, FFR Merchandising Company, Creative Displays Now, and U.S. Corrugated, Inc. among others. In a bid to differentiate themselves from competition and aid brand owners in promoting their products more aggressively, POP display manufacturers are striving to improve aesthetics and are also introducing displays with innovative product designs. In addition, the intensifying competition in the retail industry and resulting use of POP displays for enticing customers to purchase have encouraged retailers to demand different custom-made displays capable of serving specific needs across different retail facilities. Customization offered in terms of aesthetics, capacity, and mobility will have huge impact on the company’s brand identification.
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