Unified communications is a combination of services which manage communications to deliver mobile access of integrated voice, messaging, collaboration, and video applications. Increasingly organizations are embracing a BYOD (bring your own device) policy which has proven to be key in the growth of the unified communications market. Market Research Future has identified the global unified communication markets various growth influencing factors in its upcoming report.
Increasingly a need is being recognized to consolidate enterprise communications which include email, instant messaging and telephone services into a single system. Mobile internet has become widely accepted and adopted, changing the way we communicate. Moreover, service providers offer competitive pricing for call rates and internet packages, thus driving the adoption of unified communications. The availability of affordable personal communication devices combined with innovative product offerings have led to increased demand for unified communications. Demand for increased accessibility and easy operability between for seamless function of business processes are another factor influencing the market. Notably, leading market players and technology giants compete in the market and are constantly releasing innovative services and products.
The future of the market looks very bright as adoption and demand for artificial intelligence is expected to impact unified communications. Virtual reality, internet of Things (IoT), cloud computing, and the advent of 5G technology are some other new technologies which are expected to influence the growth of the unified communications market. This is largely due to their integration in unified communications services in an effort to advance communications and make it run more smoothly and reliably.
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Major Key Players
Important market participants have been outlined and analyzed in MRFR’s report. Market players include Google LLC, NEC, Aastra, IBM Corporation, Siemens Enterprise Communications, Avaya Inc., Verizon, Star2Star, Asnet, Orange, Mitel, Microsoft Corporation, Hewlett-Packard, RingCentral, NTT, Cisco Systems, Connect Solutions, Unify, Huawei, At&T, Alcatel-Lucent S.A. and others. These players use several growth strategies including product innovation and development toward furthering technological growth.
As per Market Research Future (MRFR)’s study, the global unified communications market is poised to exhibit robust growth in the foreseeable future. The advent of globalization has intensified the need for efficient real-time communication systems. It is likely to open new avenues of growth opportunities for the participants of the unified communications market.
The communication system has developed applications across various industry verticals such as education, healthcare, BFSI, etc. The growth of the end-user industries is projected to have a favorable impact on the proliferation of the global unified communications market. Unified communications system is extensively used for seamless working and making informed decisions. The technology facilitates interoperability, reduction of administrative costs, flexibility, easier access to information, etc. which has paved the way for rapid adoption in the upcoming years.
The technological advancements and innovations in the market are expected to fuel demand for unified communications over the next couple of years. Furthermore, the governments are endeavoring to promote the adoption of the communication system. This, in turn, is poised to augment the global market in the forthcoming years.
MRFR’s assessment of the unified communications market divides it into various segments on the basis of product type, application, end users and region. Unified communications are offered in two broad product types which include on-premise and cloud-based. Applications for unified communications include telephony, contact center, unified messaging, conferencing, video, and others. End-users of unified communications are spread across a number of industry verticals. the report covers key end-users such as healthcare, education, BFSI, government, retail, enterprises, IT & telecom, and others.
The global market is also analyzed region-wise which includes North America, Europe, Asia Pacific (APAC) and the Rest of the World.
North America and Europe are expected to hold leadership positions in the market due to the high concentration of market players in these regions. Significantly, North America, due to its inclusion of the U.S has many important market players who are actively influencing growth. The presence of advanced infrastructure, as well as a high affinity toward the adoption of advanced communication technology, is expected to contribute to the growth in these regional markets. Moreover, governments in North America and Europe are increasingly adopting unified communications which is expected to be a promising growth factor over the assessment period.
Meanwhile, the Asia Pacific displays high promise due to the rapid growth of the general economy in the region. Several rapidly emerging markets in the region such as India and China are increasingly demanding advanced communications solutions which has influenced market players to establish a presence in the APAC region. Urbanization and the growing advancement in industry verticals are expected to propel the APAC market significantly over the forecast period.
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