Proximity Marketing Market 2018 Global Analysis, Size, Share, Industry Growth and Recent Trends by Forecast to 2023

“Proximity Marketing Market”
Proximity Marketing Market is expected to grow at approximately USD 52 Billion by 2023, at 28% of CAGR between 2017 and 2023.

Market Highlights:

The proximity marketing software market can be segmented on the basis of component, technology and application. The component segmented is sub-segmented into hardware, software and service. By technology segment the proximity marketing market consists of Wi-Fi, BLE beacon, near field communication, GPS geofencing others. GPS geofencing enables users to enhance their business by sending push notification to the people who are into close proximity of their store. It also helps consumers who are nearby to the store by delivery notification regarding any offer or sale in that store.

The Proximity Marketing Market is expected to grow at approximately USD 52 Billion by 2023, at 28% of CAGR between 2017 and 2023.

Proximity marketing can be defined as a wireless location based spreading channel of advertising content to consumers who are looking for shopping in their nearby place. The messages can be received by individuals who wish to activate the service through phone or other mobility device.

The study indicates, the increasing importance on business intelligence and growing competition in various sector is boosting the proximity marketing market. The increasing adoption of smartphone and development of analytical tool is one of the significant factor driving market growth. According to the study, by technology segment BLE beacon is expected to grow at the highest CAGR rate.

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Major Key Players:

  • Apple Inc. (U.S.)
  • Google Inc. (U.S.)
  • Microsoft Corporation (U.S.)
  • Qualcomm Inc. (U.S.)
  • Zebra Technologies Corporation (U.S)
  • Bluvision Inc. (U.S.)
  • Estimote Inc. (U.S.)
  • inMarket Media LLC (Italy)
  • Proxama PLC (U.K.)

Regional Analysis:

The regional analysis of proximity marketing market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is one of the leading player in the proximity marketing market owing to major presence of major market players in the region followed by Europe.

North America region is leading owing to advanced technology implementation and adoption of cutting-edge technology in advertisement sector. Asia-Pacific region is fastest growing region in the proximity marketing market owing to increased investment by developing countries in the region.

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Proximity Marketing Market Segmentation:

The proximity marketing market has been segmented on the basis of region that includes North America, Asia-Pacific, Europe and Rest of the World. In North America region, retail sector is witnessing considerable market share owing to adoption of proximity marketing in upscale stores and shopping malls.

BLE beacon tools are used in some retail stores to prevent unwanted stealing of clothes and accessories and. Most of the retail stores in the region are using GPS geo-fencing application to increase customers in the store that is one of the significant factor driving market growth in the region.

Intended Audience:

  • Investors and consultants
  • System Integrators
  • Government Organizations
  • Research/Consultancy firms
  • Technology solution providers
  • IT Solution Providers

Table of Contents

1          Market Introduction

1.1       Introduction 

1.2       Scope of Study

1.2.1    Research Objective

1.2.2    Assumptions

1.2.3    Limitations

1.3       Market Structure


List of Tables

Table 1 Proximity Marketing Market, By Component

Table 2 Proximity Marketing Market, By Technology


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List of Figures

Figure 1 Research Type

Figure 2 Proximity Marketing Market: By Component (%)


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