The proximity marketing software market can be segmented on the basis of component, technology and application. The component segmented is sub-segmented into hardware, software and service. By technology segment the proximity marketing market consists of Wi-Fi, BLE beacon, near field communication, GPS geofencing others. GPS geofencing enables users to enhance their business by sending push notification to the people who are into close proximity of their store. It also helps consumers who are nearby to the store by delivery notification regarding any offer or sale in that store.
The Proximity Marketing Market is expected to grow at approximately USD 52 Billion by 2023, at 28% of CAGR between 2017 and 2023.
Proximity marketing can be defined as a wireless location based spreading channel of advertising content to consumers who are looking for shopping in their nearby place. The messages can be received by individuals who wish to activate the service through phone or other mobility device.
The study indicates, the increasing importance on business intelligence and growing competition in various sector is boosting the proximity marketing market. The increasing adoption of smartphone and development of analytical tool is one of the significant factor driving market growth. According to the study, by technology segment BLE beacon is expected to grow at the highest CAGR rate.
Request a Sample Report @ https://www.marketresearchfuture.com/sample_request/3909
Major Key Players:
- Apple Inc. (U.S.)
- Google Inc. (U.S.)
- Microsoft Corporation (U.S.)
- Qualcomm Inc. (U.S.)
- Zebra Technologies Corporation (U.S)
- Bluvision Inc. (U.S.)
- Estimote Inc. (U.S.)
- inMarket Media LLC (Italy)
- Proxama PLC (U.K.)
- ROXIMITY (U.S.)
The regional analysis of proximity marketing market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is one of the leading player in the proximity marketing market owing to major presence of major market players in the region followed by Europe.
North America region is leading owing to advanced technology implementation and adoption of cutting-edge technology in advertisement sector. Asia-Pacific region is fastest growing region in the proximity marketing market owing to increased investment by developing countries in the region.
Browse Full PR Details @ https://www.marketresearchfuture.com/press-release/proximity-marketing-market
Proximity Marketing Market Segmentation:
The proximity marketing market has been segmented on the basis of region that includes North America, Asia-Pacific, Europe and Rest of the World. In North America region, retail sector is witnessing considerable market share owing to adoption of proximity marketing in upscale stores and shopping malls.
BLE beacon tools are used in some retail stores to prevent unwanted stealing of clothes and accessories and. Most of the retail stores in the region are using GPS geo-fencing application to increase customers in the store that is one of the significant factor driving market growth in the region.
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
List of Tables
Table 1 Proximity Marketing Market, By Component
Table 2 Proximity Marketing Market, By Technology
Browse Full Report Details @ https://www.marketresearchfuture.com/reports/proximity-marketing-market-3909
List of Figures
Figure 1 Research Type
Figure 2 Proximity Marketing Market: By Component (%)
About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.
Company Name: Market Research Future
Contact Person: Abhishek Sawant
Email: Send Email
Phone: +1 646 845 9312
Address:Market Research Future Office No. 528, Amanora Chambers Magarpatta Road, Hadapsar