Atlatl Software Leaders Share Industry 4.0 and Visual CPQ Integration

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics.

In the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations, James Townsend, Atlatl Software Director of Product Strategy and Zac Cooper Director of Sales, talked about the benefits of integrating CPQ (Configure Price Quote) and Visual CPQ into business operations. View the video:

Cooper shared, “The reality is when you are shifting from a paper and pen type of sales methodology to a visual selling strategy, you’re telling a different story about your brand and offering a brand-new type of buying experience.”

When engaging with a potential new customer and evaluating innovative technologies, new product categories often do not have a line item on a CFO budget. Identifying the potential business drivers that can support the financials for a new solution and what ROI looks like for the business is essential. It is critical to have conversations with the stakeholders across business units to understand what pain points exist in today’s operations and processes. It is critical to assign the cost savings of that pain point with a solution like Visual CPQ.

About Open Mic: Manufacturing Industry Conversations

This weekly video chat is an opportunity to explore a wide variety of topics, industrial themes, and best of breed practices. The entire series continues to offer unique and accessible insight by two of the most dynamic industrial thought leaders.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.

Media Contact
Company Name: ATLATL Software
Contact Person: Chris Beaudin
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Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States