The Square Reader Devices and The Clover Point of Sale Fight for Market Share

Which products, features and pricing for point of sale products are best for your business

Clover point of sale products are competing for market share with square reader point of sale devices.

There are a lot of choices when it comes to point of sale terminals. Many of the products look the same, but have different functions, rates and fees.

The Clover point of sale terminals and retail and restaurant applications can be sold by any bank or independent sales organization. The obvious point is that Clover and its small footprint and elegance of “the look” makes it a very attractive product for banks and independent sales organizations selling in the United States of America. The availability and ease of implementation to retail and restaurant applications makes the Clover POS very attractive to business owners.

Even though many banks do not have direct customer service for the Clover product, Clover is very good with customer support and service. An application or tear sheet can be configured under many backend processing, including tsys.

The Clover POS system makes running your business a breeze. Take orders and accept payments. Organize inventory and manage your team. Grow your customer base. All at the tips of your fingers.

Some of the features and benefits of Clover POS are:

Robust inventory support

Categories, labels, modifiers and variants let you add information like color or size to keep your inventory organized, and make exchanges even easier.

Key sales information

Log in any time for info at a glance. See how sales are going up to the hour or compare your daily totals against the last week.

Custom-branded gift cards

Attract new customers and retain old ones with custom-branded gift cards.

Keep your customer list in order

Manage your patron’s contact info as well as their marketing preferences, so you can engage with them how they prefer.

Turn customers into repeat customers

Create a fun, effective loyalty program within minutes—absolutely free, no strings attached.

Square Reader devices are proprietary to the company. Resellers can’t sell the square reader devices directly. Square Reader has found footing with their advertising budget and implementation of NFC technology and the ability to accept chips, which VISA/MasterCard now require. Chip technology was available overseas for many years before arriving to the United States. Statistics have shown that the degree of fraud has decreased dramatically since the implementation of the chip reader.

Square reader pricing has been beneficial to retailers that have a small average ticket. The rate of 2.75% and no transaction fee for retail and 3.5% for internet and keyed in transactions is competitive.

Pricing and customer support for small business owners is the most important factor, we see, with merchants.

If you are interested in clover products, fill in the form on our website:

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