Oriental Yuhong hosted a public announcement conference recently at the Avante Hotel in Kuala Lumpar, Malaysia. The event captured product introduction and the signing of local distributors. The conference was well attended and received. Thus, 15 distributors signed agreement at the conference to represent Oriental Yuhong. The distinguished audience comprises of a broad range of industrial leaders including Mr. Qinghe Liu, the Presdident of Malaysia Hardware Wholesaler Association, and Zhaokang Zeng, President of Persatuan Peniaga Barangan Logam dan Binaan, Kuala Lumpur.
At the conference, the R&D team introduced the Yuhong brand and advantages of Yuhong products. Three new waterproof coatings, Awfer, Smar and Arter, were recommended with alignment to the need and requirement of the regions. The three coating products were designed for waterproofing of residential roofing, kitchen and bath, respectively. All these products have desirable application characteristics and easy to apply. The in-depth introduction attracted large number of distributors in joining the Yuhong retailing family.
Oriental Yuhong has been steadily advancing the plan for globalization since 2005. Many successful oversea projects resulted in increasing sales of Yuhong products outside China. Leverage off the Yuhong high performance products, marketing experience, and the integration into the “Belt and Road Initiative”, the company has undertaken numerous oversea real estate projects. Domestically, the company is anticipating a considerable market opportunities both in infrastructure construction and building maintenance.
Per Zhongqiu Hu, the general manager of Oriental Yuhong Oversea Business Division, the company is beginning to develop oversea retail sales channels and Building Maintenance markets. Yuhong is committed to be a major contributor to global building reinforcement and architectural aesthetics, incorporating high-quality domestic services and advanced concepts to the world.
Oriental Yuhong fully integrates R&D, manufacturing, sales and installation in a technology driven enterprise, serving the building industry in waterproofing, insulation, energy conservation, civil construction materials, mortar, architectural coatings and non-woven fabrics. The total sales in 2017 exceeded 1.6 billion dollars in over 103 countries.