Portland, OR – Studies show that effective marketing campaigns for small and medium-sized businesses are those that include a balanced blend of search engine optimization, paid advertising, and social media marketing. Top Oregon and Washington SEO Company, Oregon Web Solutions, recently brought on Facebook Advertising Expert Chelsea Morrisey. With this addition to their team, they are now able to better help companies navigate the world of paid advertising. While showing up in Google search results is still crucial to local businesses, advertising on social media can be a great way to up sales, and reach new clients when done strategically.
Previous small business owner, and Oregon Web Solutions President and Co-Founder, Seth Morrisey, says “Facebook and other paid social media channels are a huge opportunity for small and midsize businesses when used strategically and with profitability in mind. When I started my local business I nearly drove it to the ground. I was doing everything I thought I should have been doing – sponsorships, newspaper and radio ads and consistently posting to social media. Eventually, I realized that nothing I was doing was actually bringing in new customers. It wasn’t until I learned to harness the power of local intention (ie. local search) that I was able to take my business from 0 to a multi-million dollar sale.”
In an aesthetic driven digital world, many business owners are left with the impression that likes and engagement equate to a comprehensive digital marketing strategy. Chelsea explains why this is not the case – “The glaring issue with most social media marketing is that likes-in-themselves don’t equate sales. And most businesses have a social media profitability problem. The meaningless posting, the lack of accountability and the vagueness of clear results. You don’t see ‘likes’ in your bank account at the end of the month.” The takeaway is this – paid advertising can lead to brand recognition and more leads, but it’s easy to lose money when not implemented properly.
With algorithms essentially killing organic reach, social media marketing is now all about paid advertisements. Many small business owners are turned off by the word “paid” – but they shouldn’t fret. Platforms like Facebook, Instagram, and Google have made it relatively cheap, and very easy to target your demographic-of-choice. Facebook has such advanced targeting options that users can concentrate their ad reach so specifically that factors like education and specific life events can be brought into play.
Beyond the simple act of using paid ads, businesses need to implement a few things to ensure they are seeing a return on investment. For example, when promising something in an ad (discount, special, etc.) users should not be sent to a homepage, or somewhere else irrelevant to what the ad shows. In addition, customers don’t want to have to work to buy something from. If an ad shows a specific product, the ad should link directly to that products page – nowhere else. Too much work? Oregon Web Solutions would love the opportunity to earn your business.
Contact Oregon Web Solutions today to find out more about what we can offer you, and your company.
Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213