Search Initiatives Seeks to Help Small Businesses Navigate New Media on Award Winning Series

Local businesses find themselves increasingly dependent upon new media, but the expenses associated with succeeding with this new technology can be intimidating. Search Initiatives believes that they can help local businesses grow.

January 8, 2015 – Boca Raton, Florida – Search Initiatives believes that professionals, such as doctors or lawyers, struggle to compete with the larger companies who have the resources to hire new media professionals. The company works to drive phone calls towards local businesses, making it easier for these busy professionals to connect with their prospective customers and offer them value and attention. Watch the Search Initiatives segment on Bloomberg International (as pd. prog) on January 11, 2015 at 7:00am GMT. Check your local listings for airtimes. 

According to Vice President of Programming for Corporate Review, JL Haber, Search Initiatives techniques can be invaluable for companies looking to grow. “Businesses of all sizes require new media to succeed and find new customers. So often, however, the smaller and more local businesses find themselves being left behind because they do not have the resources and experience with these platforms to drive traffic the way large firms do. When we heard about Search Initiatives, we were immediately drawn to their practical methods of generating business and wanted to get them on the show to share their ideas with our viewers.”

Search Initiatives say that an estimated 55 percent of people work for local business and thus are a significant portion of the economy. These businesses are unique because the demographic they seek tends to be very specific. Search Initiatives helps businesses find their precise consumer base by capitalizing on new media and producing phone calls for the businesses themselves.

Those interested in learning more about how Search Initiatives helps smaller, local businesses succeed should watch this latest episode of Corporate Review. Tune in to watch Search Initiatives on Bloomberg International (as pd. prog) on January 11, 2015 at 7:00am GMT. Check your local listings for airtimes. 

About Corporate Review

Corporate Review is an award winning business and health program that is independently produced by MMP (USA), Inc. The show provides its viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. With more than 5,000 companies participating on over 500 shows, Corporate Review continues to be the premier and targeted outlet for the latest business and health stories. Corporate Review airs on cable networks to over 100 million potential television households.

For specific market-by-market air dates and times, please email For more information, please visit to

Media Contact
Company Name: MMP (USA), Inc.
Contact Person: Susan Waters
Phone: 561-988-9616
Address:999 Yamato Rd.
City: Boca Raton
State: Florida
Country: United States