Montclair, New Jersey – Valentine’s Day marks the official launch of Vet Candy™ – an innovative digital hub of content that helps makes vet life easier. Featuring clinical updates, scientific news, and expert tips, together with the latest lifestyle and health trends, the site functions as a comprehensive source for the busy veterinary professional.
Led by a group of diverse veterinary professionals, Vet Candy aims to become the top trusted source of veterinary information for the busy professional.
“As veterinary professionals, we can identify emerging trends early and change the way that our profession stays informed,” said Dr. Kathryn Primm, Vet Candy advisor, media personality, and owner of Applebrook Animal Hospital in Ooltewah, Tennessee, “The goal of Vet Candy is to make our busy lives easier. As a mother, wife, and hospital owner, I know how important this is.”
Courtney Campbell, DVM, says that Vet Candy’s unique approach to the often-overwhelming influx of news and media is refreshing. Dr. Campbell is a co-host on NatGeo Wild’s PetTalk and a veterinarian at Vetsurg in Ventura, California. Dr. Campbell hopes to help Vet Candy become the online destination for those seeking clinical and lifestyle news.
Veterinary professionals looking to stay on top of the latest scientific and clinical news may not have enough time or energy to keep up. “There are over one hundred thousand veterinary professionals in the United States,” says Julie Legred, CVT, former executive director of National Association of Veterinary Technicians of America and Vet Candy contributor, “recent studies, including the 2017 AVMA Wellness survey, have shown that a majority of these professionals are unhappy with their work life balance. At VetCandy, we hope to help veterinary professionals balance a career and their busy personal life.”
“As veterinary professionals, we have the opportunity to support our colleagues and help make their complicated lives easier,” says Dr. Marta Sanchez-Emden, Vet Candy contributor and owner of Animal Health and Rehab Center in Miami, Florida. Dr. Sanchez-Emden is also the resident veterinarian for Telemundo, a Miami-based Spanish television channel.
Vet Candy provides a free subscription based weekly email featuring clinical updates, scientific news, and lifestyle tips. Content is also shared on Vet Candy’s social channels and through an app. Vet Candy prides itself in providing easy access to entertaining, trusted, and expert information.
“Vet Candy focuses on an aspect the field that is often neglected: female professionals,” says renown infectious disease expert and Vet Candy advisor, Jenifer Chatfield, DVM, DACZM, “Veterinary medicine, which has for many years been a male-dominated profession, has experienced a significant increase in the number of women studying at veterinary colleges and practicing in all fields of the profession.“
“Women make up about 85% of vet students in the U.S.,” says Merrill Simpson, Vet Candy contributor and senior veterinary student at Colorado State University, “More than 60% of practicing small animal veterinarians are now female.” Simpson predicts that the veterinary field will become even more female-dominated over time.
Veterinary professionals are encouraged to sign up free at myvetcandy and follow Vet Candy on social media @myvetcandy.
About Vet Candy, LLC
Vet Candy, LLC is a communication company focused on veterinary professionals. Vet Candy makes vet life easier by delivering scientific news, clinical updates, and lifestyle advice. Sign up for free at myvetcandy.com and follow @myvetcandy on social.