The AI in social media market is presumed to garner U.S.D 2.6 billion during the forecast period (2018-2023). The market is considered to register 28.6 % CAGR owing to the increased use of AI-enabled smartphones, asserts Market Research Future. Artificial intelligence (AI) is gaining prominence as modern-day consumers are active on social media. With growing number of social media influencers, rising volume of social media influencers, increasing number of requests for service through social media channels, and marketers from several end-user industries such as telecommunication, BFSI, and E-commerce are exploring AI-based tools in order to influence the power of social media.
The ever-changing ambiance of the social media platforms is making harder for the companies to excel, which is the primary reason they are switching to AI-based technologies. It helps them to analyze everything on social media and convert information into tangible data. With the rising adoption of AI-based technologies for several applications in social media coupled with the utilization of AI-enabled smartphones, the global market for AI in social media is considered to flourish during the assessment period. The prime objective of any company in the AI social media market is to maximize user data. The implementation of AI is taking the social experience to new heights. AI collects and analyzes data efficiently to increase revenue opportunities and maximize U.S.er experience. Social media market leaders use AI for predictive measures as well as solving issues quickly. Such factors are further stimulating the market during the review period.
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Major key Players
- Salesforce (US),
- Google (US),
- Facebook (US),
- AWS (US),
- IBM (US),
- Adobe Systems (US),
- Baidu (China),
- Twitter (US)
- Snap (US).
Other emerging players in the AI Social Media market are Clarabridge (US), Converseon (US), Sprinklr (US), Unmetric (US), ISentium (US), Cluep (US), Netbase (US), Spredfast (US), Synthesio (US), Crimson Heaxagon (US), Hootsuite (Canada), Sprout Social (US), Vidora (US), Meltwater (US), and Talkwalker (Luxembourg).
According to MRFR, The global AI in social media market is expected to reach approximately USD 2.6 Billion by 2023 growing at a ~28.6% CAGR over the forecast period 2018-2023.
A Purdue professor is combining machine learning with models of social behavior and relationships in order to read between the lines of text and capture the author’s intent. This technology can help to identify the biases in news articles, and social media posts and judge the information’s validity.
AI in Social Media Market: Segmental Analysis
By technology, the market is segmented into machine learning, deep learning and natural learning process (NLP).
By application, the market is segmented into sales and marketing, customer experience management, predictive risk assessment, and others.
By component, the market is segmented into solutions and services.
By enterprise size, the market is segmented into large enterprise and SME.
By end-user, the market is segmented into retail and ecommerce, banking, financial services, and insurance (bfsi), media and advertising, education, public utilities, others.
Geographically, the AI in social media market span across Europe, North America, Asia Pacific, and the Rest-of-the-World (RoW).
Among all the regions, North America is presumed to dominate the global market in terms of revenue. The growth is attributed to the presence of market giants, availability of high government funding, and strong technical adoption base in this region. Also, the outburst of cloud-based services in economies such as Canada and the U.S. are contributing to the growth of the market in this region.
Asia Pacific is considered to register the fastest growth rate owing to the increased penetration of smartphones coupled with healthy expansion of social media U.S.er base. This region is also experiencing growing demand for cloud-driven solutions which is further resulting in the rising investment and advancements in the media & advertisements and retail & e-commerce sectors.
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- Application providers
- System integrators
- Consultancy firms
- Service providers
- Data integration service providers
- Managed services providers
- Artificial intelligence developers
LIST OF TABLES
Table 1 Global AI in Social Media Market, by Region, 2018–2023
Table 2 North America: AI in Social Media Market, by Country, 2018–2023
Table 3 Europe: AI in Social Media Market, by Country, 2018–2023
Table 4 Asia-Pacific: AI in Social Media Market, by Country, 2018–2023
Table 5 Middle East & Africa: AI in Social Media Market, by Country, 2018–2023
LIST OF FIGURES
FIGURE 1 Global AI in Social Media Market Segmentation
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis of Global AI in Social Media Market
FIGURE 4 Value Chain of Global AI in Social Media Market
FIGURE 5 Share of Global AI in Social Media Market in 2017, by Country
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