Worldwide Business with kathy ireland®: See Vertoro Discuss their Innovative Technology for Producing Sustainable and Environmentally Friendly Bio-Oil

Los Angeles, CA – February 19, 2019 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Vertoro CEO Dr. Michael Boot who will discuss the company’s next generation, sustainable bio-oil made from crude lignin oil (CLO).

Vertoro’s bio-oil is designed to be used as a basic raw material for applications in energy, chemicals and materials. Vertoro paves the way for producing more sustainable consumer products. Vertoro was founded in 2017 and is headquartered in Geleen, Netherlands.

Dr. Boot discusses Vertoro’s innovative method for producing bio-oil, made from bio-mass. “Bio-oil is a black liquid, but not made from fossil fuel. Our bio-oil is made from lignin. Lignin is a part of a tree that is not utilized in the paper and pulp industry. Lignin was previously being burnt as a waste stream. We take the lignin and transform it into a crude oil and provide to various markets.”

Dr. Boot explains why businesses should consider making the switch to bio-oil. “The Petro Chemical Industry needs to become more sustainable. But we must accommodate them. They have invested millions on their infrastructure. They don’t want to tear it down and build something new. If we can give them something that is not more expensive, while being bio-based at the same time, we’re allowing them to make the transition without having to make any additional investments.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is thrilled to feature Vertoro. He says, “Industrial companies worldwide are looking for affordable methods to produce sustainable products from biomass. Vertoro provides the solution.” We’re honored to have this revolutionary company on our show.”

For more information about Vertoro, visit and tune in to Fox Business Network as sponsored content on Sunday, February 24, 2019 at 5:00pm EST and Bloomberg International on Saturday, February 23, 2019 at 7:00pm GMT and Sunday, February 24, 2019  at 10:30am D.F. and 8:00 pm  HKT.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by a business mogul, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media. 

Visit for detailed airing schedules or check local listings.

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