The report furnished by Market Research Future (MRFR) states that the Menstrual Cup Market, depicting an attractive growth pattern, will attain the valuation of USD 1514.01 million by 2023. Moreover, the market is stated to exhibit a CAGR of 3.50% during the forecast period (2018-2023).
A menstrual cup is an eco-friendly alternative to tampons and sanitary pads and is derived from medical-grade silicone. Menstrual cup refers to a female sanitary product which comes in the form of a bell-shaped cup and is inserted into the vagina during menstruation. These cups help prevent leakage of menstrual fluids, making it highly convenient.
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Menstrual cups, with a lifespan of 1 to 10 years, is touted to be a highly affordable solution with relation to female hygiene. Menstrual cups are reusable, thereby increasing demand among the women populace. Plus, on the face of increasing awareness about menstrual cups among the female population, the availability of a variety of cups of different sizes is growing at a global level. This factor results in an accelerated number of campaigns being conducted by numerous manufacturers, educational institutes, and also various women communities, influencing the market growth.
In addition, with the growing penetration of e-commerce and online options available for the marketing of menstrual cups, the demand for the market is predicted to achieve higher levels of growth in the coming years. For instance, in November 2018, in order to make moon cups more mainstream, ASOS has begun to sell its menstrual cups on online sites.
Key Players for Global Menstrual Cup Market
The prominent vendors operating the global menstrual cup market include Lunette, Anigan, Diva International Inc., Vcup, LadyCup, FemCap Inc., Me Luna, Ruby Life Ltd., Irisana S.A., The Keeper Inc., and many others.
December 2018 – A start-up called StoneSoup that started in 2015 in India, has come up with its latest line of offering – menstrual cups. The design of the cup is highly innovative as well as intuitive, with no rim lines and stain-causing grooves. The menstrual cup is smooth and is bell-shaped, along with a few grip lines. The company, with the new product launch, aims to create an India brand of menstrual cups, which has never been done before.
Loon Labs has created reusable cups which tracks the color and volume of the menstrual fluid. It is the world’s first Bluetooth connected menstrual cup which offers women with analytics and tools to monitor their bodies by using metrics.
Segments for Global Menstrual Cup Market
The Global Menstrual Cup Market has been segmented on the basis of product, type, and distribution channel.
By mode of product, the market has been segmented into disposable menstrual cup and reusable menstrual cup. The segment for reusable menstrual cup is expected to dominate the global market by the end of 2023 due to the reusability cycle of these cups ranging from 1 to 5 years. The growing awareness about cost-effective and eco-friendly products is expected to drive the segment in the coming years.
By mode of type, the market has been segmented into pointy, hollow, flat, and round. Among these, the segment for round menstrual cups accounted for 43 % of the market share owing to the flexibility in design of such products.
By mode of distribution channel, the market has been segmented into retail outlets, online stores, and others. Among these, the segment for online store channel accounts for 62 % of the market share due to the changing buying patterns of the consumers and penetration of e-commerce stores.
Regional Analysis for Global Menstrual Cup Market
The Global Menstrual Cup Market is segmented geographically into the Americas, Europe, Asia Pacific, and the Middle East and Africa. North America and Europe are likely to dominate the global menstrual cup market over the forecast period due to the widespread awareness about the importance of feminine hygiene products and the increasing popularity of reusable and convenient methods of maintaining feminine hygiene.
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The Asia Pacific market is likely to hold a smaller share than these two dominant markets, as awareness regarding menstruation and feminine hygiene products is quite low in some regions of Asia Pacific. While urban centers in advanced APAC countries such as Australia, China, India, Indonesia, Singapore, and Malaysia are relatively more open to the sale of feminine hygiene product, a large share of the female population doesn’t have access to sanitary products. Product advancement in the feminine hygiene product market is consequently lacking, leading to a lack of awareness about menstrual cups. This is likely to hold back the menstrual cup market in Asia Pacific over the forecast period.
The Middle East and Africa is likely to retain the lowest share in the global menstrual cup market over the forecast period due to the lack of awareness about feminine hygiene products in the region.
Some Brief Table of Contents of Report
Chapter 1. Report Prologue
Chapter 2. Market Introduction
2.2 Scope Of The Study
2.2.1 Research Objective
Chapter 3. Research Methodology
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
Chapter 4. Market Dynamics
4.5 Macroeconomic Indicators
4.6 Technology Trends & Assessment
Chapter 5. Market Factor Analysis
5.1 Porters Five Forces Analysis
5.1.1 Bargaining Power Of Suppliers
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