Greek Yoghurt Market Research Report includes various topics like total Market Size, Key Market Drivers, Challenges, Growth Opportunities, Industry Share, Growth, Demand, Outlook etc. Furthermore, it covers key market updates, the impact of regulations and technological updates in. The report addresses the need to stay updated in this competitive market conditions and this provides and comprehensive data for making strategies and decision to stimulate the market growth and profitability.
The global Greek yoghurt market is studied in detail in the new research report from Market Research Future (MRFR). The global Greek yoghurt market’s historical trajectory is studied in the report, which also includes an analysis of the market’s major drivers and restraints, leading segments, and key players.
Greek yoghurt, also known as strained yoghurt, is a yoghurt product that has been strained to remove the whey content, making it thicker, creamier, and reducing the sugar content even further than regular yoghurt. The reduced presence of lactose in strained yoghurt is a major driver for the Greek yoghurt market, as the number of lactose intolerant people in the U.S. and other Western countries is likely to increase over the coming years. The reduced sugar content of Greek yoghurt also makes it suitable for diabetics, which is also likely to be a major driver for the Greek yoghurt market over the forecast period due to the growing prevalence of diabetes in developed as well as emerging countries.
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Greek yoghurt also has a higher protein content than regular yoghurt, making it further attractive to fitness-conscious consumers looking to consume healthy meals that fulfill their nutritive needs. The growing demand for fitness-oriented smoothies and other flavored beverages is likely to be a major driver for the Greek yoghurt market over the forecast period. The high demand for Greek yoghurt as a part of dips and sauces along with bakery products is also a major driver for the global Greek yoghurt market, as the popularity of bakery products is growing across the world, driving the demand for companion recipes such as dips and sauces. The growing popularity of the Mediterranean diet is also likely to be a major driver for the global Greek yoghurt market over the forecast period, as Greek cheese can form a significant part of the overall consumption of an individual following a Mediterranean diet.
Leading players in the global Greek yoghurt market include Nestle, Chobani, General Mills Inc., FAGE International S.A., Erhmann AG, Stonyfield Farm Inc., Jalna Dairy Foods Pty Ltd., and Danone.
In February 2019, Danone introduced new strained yoghurt products under the Two Good brand, containing just two grams of sugar per serving. Promotion and advertising for the brand is the highest innovation priority for the company in H1 2019.
The global Greek yoghurt market has been segmented on the basis of flavor, specialty, distribution channel, application, and region.
The global Greek yoghurt market is segmented on the basis of flavor into plain, strawberry, raspberry, peach, cherry, pineapple, mango, and others.
On the basis of specialty, the global Greek yoghurt market is segmented into fat-free, cholesterol-free, low-fat, low-sodium, sugar-free, and others.
On the basis of distribution channel, the Greek yoghurt market comprises hypermarkets and supermarkets, convenience stores, retailers, e-commerce, and others.
The Greek yoghurt market has been segmented on the basis of application into dips, desserts, sauces, breakfast accompaniments, bakery products, dry mixes, and others.
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The global Greek yoghurt market is segmented by region into North America, Europe, Asia Pacific, and the rest of the world. North America is likely to retain the dominant share in the global Greek yoghurt market over the forecast period due to the presence of strong manufacturing facilities of Greek yoghurt manufacturers. The Middle East and Africa is the leading consumer of Greek yoghurt, however, most leading manufacturers of Greek yoghurt in the global market are situated in North America. Growing domestic consumption in North America, due to the rising awareness about the health benefits of Greek yoghurt, is also likely to be a major driver for the Greek yoghurt market in North America over the forecast period.
Europe is also likely to be a major regional market for Greek yoghurt over the forecast period due to the widespread demand for Greek yoghurt in the developed economies of Central and Southern Europe. Eastern European countries such as Belarus and Russia are also likely to emerge as major players in the Europe Greek yoghurt market over the forecast period.
China is the leading importer of Greek yoghurt in the world, demonstrating Asia Pacific’s growth potential in the global Greek yoghurt market. The consumption of Greek yoghurt is also high in Southeast Asian cuisines, leading to widespread demand for the substance from the region over the forecast period.
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