Top protein snack brand Oatein set to prove that high-protein, vegan snacks can be a winner

Following their success on Dragons’ Den in January 2019, co-founders Andy Dixon and John Paul Gardner have launched a Kickstarter campaign in a bid to raise funds to develop its new snack range, Oatein Millionaire Crunch.

While most of the companies are solely engrossed in calculating profit & loss, a few compassionate businesses actually take time out to listen to “what the customers want.” One of them is the leading oat snack brand Oatein which just launched its first-ever Vegan protein snack on Kickstarter. Titled “Oatein Millionaire Crunch,” the new snack series assures a low-sugar and gluten-free range which is both delicious & nutritious.

It all started with Oatein’s show on BBC’s Dragons Den. The show enlightened the company founders on the increasing rise in Vegan lifestyle worldwide. Not only that, after the show they also began receiving requests for creating a Vegan version of the popular Oatein snacks. 

The campaign is geared to raise around £15,000 ($19300) within 30 days of its launch on Kickstarter.

“We always pay heed to our customers. And when they asked us to come up with a Vegan Oatein, we knew we would fulfill their wishes. Thus, Oatein Millionaire Crunch was born. It’s our FIRST Vegan production, and we are very excited to bring it to the market. There is no shortage of Vegan snacks out there, but the regular ones lack the ‘savoury’ quotient big time, and that spoils the whole game altogether. But we are confident you are going to have a different and rewarding experience with Oatein’s Millionaire Crunch”, stated one of the co-founders of Oatein.

Speaking further he said, akin to other Oatein snacks, the Millionaire Crunch is rich in Oats & Protein. Oats are high in Low G.I. carbohydrates and help to release energy gradually throughout the day. It keeps a person full, suppresses over-binging and normalizes blood sugar levels. Proteins help to build & strengthen muscles as well as facilitate weight loss. 

The Millionaire Crunch is available in 2 Vegan versions – Chocolate Orange and Salted Caramel. The series also contains a vegetarian flavour called “Chocolate Hazelnut.”

Our Millionaire Crunch brings to you amazingly delicious Vegan oat snacks that are rich in protein, fibre, vitamins & minerals, and antioxidants. It’s not just for the gym-goers but everybody conscious about healthy snacking. Besides, our new Vegan bars are not only savoury but also contains less calories, less sugar, and more protein compared to other snack bars from other brands. It’s ‘the’ snack bar that all Vegans have been waiting for. Now, we are aspiring to start mass production and hence this Kickstarter campaign. Your generous help will enable us to bring these unique amazing goodies to all.”

Each Millionaire Crunch bar contains 15 g protein and less than 3g of sugar. It’s an eco-friendly product and is free from palm oil as well.

A cool host of rewards are waiting for the backers. These include amazing discounts on Millionaire Crunch boxes, backer’s special t-shirt and exclusive invitation to try new flavours of Millionaire Crunch.

To show your support for the campaign, please visit

About Oatein

Gardner and Dixon launched Oatein in 2015 and have since sold more than 2.5 million bars, flapjacks, and cookies in supermarkets, pharmacies, specialty health outlets and gyms in no fewer than 55 countries worldwide. Exports account for 90% of the firm’s turnover, with Oatein enjoying particular success in near and Middle Eastern countries.

Media Contact
Company Name: Oatein
Contact Person: Josh Sowden
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Country: United Kingdom