Rugs and Rooms collaborates with to bring augmented reality to e-commerce

Rugs and Rooms announces a collaboration with which allows customers to browse their products in a 3-dimensional view and uses augmented reality (AR) to enable iPhone users to place the furniture items in their room, take pictures and share with others. The technology is built in real world dimensions, meaning that customers see exactly how big the furniture is and how well it fits their space without having to take out a measuring tape. The partnership brings AR to the side tables in the furniture department with more to come soon.

The benefit of using AR on furniture means that customers can zoom into the product to see the details and understand the texture, but most importantly it can be used to choose the right size furniture for their living area without having to measure the space.

Founded by two sisters, who are Rug specialists, Rugs and Rooms is integrating the 3D technology into home decoration in a unique way and the innovation has already started to yield amazing results. The Shop in 3D feature is designed to work on every phone and desktop while the augmented reality feature, where customers place the object in a room and have a feel of how the room looks in real-life works for all iPhone users on the safari browsers. Both features have offered some fascinating results already on the company’s website.

Co-Founder Mariam Tayeb says “We believe the power of AR will revolutionise the world of interior design by giving consumers the ability to become their own interior designer. This was the vision of our partnership with”. A video demonstration of the feature is available here: 

“3D visualisation provides an unparalleled experience for consumers but 3D content is out of reach for most retailers. is removing the barriers to 3D generation for Rugs and Rooms by digitising their products faster and easier than before”, said Tushar Sharma, Co-Founder of

The idea to combine AR with 3D in collaboration with technology companies to offer an unprecedented experience for Home styling/interior designers as well as their clients was inspired by the difficulty in getting orders fulfilled as desired. Often products ordered online do not meet the expectation of customers. Consequently, Rugs and Rooms is giving customers a new way of shopping with clarity, allowing them to get their favorite home and garden décor items.

The plan is to roll out the AR shopping feature out into other categories on over the course of the next year to enable all products to be viewed in 3D and AR where possible.

More information about the features and other innovative interior décor solutions offered by Rugs and Rooms can be found on their website, Facebook, Instagram, and YouTube.

About Rugs and Rooms

Rugs and Rooms, a Premium UK home decor retailer of rugs, mats and other home furnishings, was founded by two sisters, Marwa Tayeb and Mariam Tayeb – two rug specialists with a background in Rug manufacturing and retailing. Rugs and Rooms have thousands of products to choose from including designer ranges such as Calvin Klein and Kathy Ireland and many more. Having newly launched in 2019, product ranges are growing daily and expanding into more home & garden categories. Rugs and Rooms is proud to work with many UK based manufacturers of throws, linens and some rug collections, including outdoor rugs – made from 100% recycled plastic which helps to reduce waste.

About is building a ground-breaking technology that uses deep learning to generate 3D models faster than ever before. create high-quality models of a wide range of furniture, shoes, clothing, and other consumer goods. Zeg’s algorithms produce photorealistic quality content which can bring products to life, and dramatically increase online sales conversion. have leveraged deep learning to provide 3D content as a service for the first time, massively reducing the cost and time needed to present your products in 3D and XR.

Media Contact
Company Name: Rugs and Rooms
Contact Person: Sally Timmins
Email: Send Email
Phone: +44 20 3302 3341
Address:West Link House, 981 Great West Road
City: London, TW89DN
Country: United Kingdom