The North America mega data center market is predicted to grow substantially over the coming years due to the increased interest of global companies such as Amazon, Facebook, and Google to establish and expand their business base in the region. Rapid urbanization and technological adoption are the major factors that are attracting these multinational companies to set up their large-scale facilities here. Moreover, the increased business competition in the region makes it necessary for global businesses to serve their customers effectively with better infrastructure technologies, augmenting the mega data center market. Microsoft Corporation established mega facilities in Illinois, Washington, and Texas. Similarly, Facebook has its IT facilities in Oregon, Iowa, and North Carolina.
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Pertaining to rapid technological advancements in IT & telecom sectors and the shift towards cloud infrastructure, mega data center market has garnered commendable mainstream appreciation recently. Companies are nowadays relying more on cloud computing services as they offer several advantages such as enhanced application performance, efficiency, scalability & flexibility. However, this shift has led to high demand for computational power owing to which enterprises are increasingly outsourcing their data to third-party data centers in a bid to avoid investing on expensive hardware and thereby enhance business profitability.
The global mega data center market stands to gain much from the IT & telecom sector, given that the industry is witnessing growing adoption of the large-scale infrastructure facilities due to the increase in data generation and storage requirement. Nowadays telecom operators are offering flexible and affordable internet plans to users to gain a competitive lead over rivals, which in turn has led to an increase in data traffic.
The demand for rack-based Power Distribution Units (PDUs) is growing rapidly in the mega data center market due to their high availability and high-power ratings features. These PDUs can be incorporated with all types of rackmount equipment without interrupting the power supply. It helps organization to reduce power consumption, thereby enhancing the efficiency of an IT facility. These solutions also help in reducing an organization’s carbon footprint. It is being widely adopted by businesses for enhancing the business efficiency. For instance, in February 2019, Eaton Corporation launched its high-density rack PDU platform in North America with advanced configurability features for customers.
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Moreover, increasing inclination of businesses toward colocation services will drive the mega data center market growth over the forecast timespan. Enterprises are moving towards cost-effective techniques to reduce the overall capital expenditure of the business, encouraging them to depend on colocation facilities. High maintenance & installation costs of mega facilities will increase the total IT budget of businesses. Colocation facilities offer these enterprises IT space & solutions, reducing the high maintenance costs of hyperscale devices. These colocation providers are highly investing to construct mega facilities for managing their customers IT equipment.
Increase in adoption of cloud-based services and rapid growth in smartphone and social media users in Asia Pacific is expected to drive the mega data center market growth. The number of smartphone users is expected to cross 6 billion by 2025 with countries such as India, China, South Korea, Taiwan, and Indonesia being the major contributors. Businesses in the region are adopting data-intensive applications such as IoT, data analytics, AI services which needs high amount of data and large capital investments.
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Key players operating in the mega data center market include Broadcom Ltd., Cavium, Inc., Cisco Systems, Inc., Dell, Inc., Huawei Technologies Co., Ltd., IBM Corporation, Intel Corporation, Lenovo Group Ltd., Microsoft Corporation, NVIDIA Corporation, Sandisk LLC, and Schneider Electric SE, among others. Players in the industry are manufacturing business-specific solutions which enables customers to customize solutions based on enterprise requirements.
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